Mumbai: Healthy food brand True Elements on Thursday announced the appointment of Ved Agarwal as head of marketing.

In his new role, Agarwal will be responsible to fuel the demand-generation engine across online and offline channels, the company said in a statement.

An MBA alumnus from FMS Delhi, Agarwal has a proven track record for delivering innovation and growth to the brands he leads. With over 11 years of experience, he has held key roles in marketing and sales across companies such as Amazon, Marico, ITC & Cadbury.

True Elements, co-founder & CEO, Puru Gupta said, “We believe Ved’s diverse and rich experience across traditional trade to digital & brand management will help us in our journey of becoming a 300 Cr brand in next 18 months. True Elements is at an inflection point and we are excited to have him drive the agenda of strengthening the brand narrative and driving salience to the next level."

“We are glad to have Ved join our leadership team and lead brand strategy & integrated marketing, as we scale rapidly and build a stronger consumer franchise,” added True Elements, co-founder & COO, Sreejith Moolayil.

Speaking on his appointment, Agarwal said, “In an environment where there is immense pressure to experiment with brand values in exchange for rapid scale and growth, True Elements stands out with its brand commitment of staying True to its word and promises. Its rapid growth is not just driven by market & product range expansion, but by enormous earned consumer trust, demonstrated by its consistent repeat order rate of 65 per cent+ since the first year of its operations. I look forward to growing with the brand and building a community of consumers who resonate with the brand’s values.”