MAM

Trivayu Media Works aims to double client base; focus on newly built startups

TMW has facilitated over 100 projects to date and currently has 50+ clients

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/06/30/tmw.jpg?itok=PBg98YGQ

Mumbai: Hyperlocal content distribution company TriVayu Media Works has announced ambitious targets to expand its client base by 100 per cent by specifically focusing on newly built start-ups. TMW is a one-of-a-kind hyper-local content distribution company with a presence over 200 districts, 1,000 villages, and 20+ states across the country. In addition to English, TMW offers content services in 12+ languages to help brands reach a wider audience.

TMW has facilitated over 100 projects to date and currently has 50+ clients, with 80 per cent of start-up clients connected to TMW’s network. The company garners a major 60 per cent of its business from internet/social companies, 20 per cent from agriscience, 10 per cent from OTT, and 10 per cent from the news/media sector. In order to build its business traction, TMW aims to target the OTT start-ups understanding the growing demand and changing dynamics in the field of hyperlocal content.

TMW co-founder Ratnendra K Pandey, “The OTT (over-the-top) industry is rapidly expanding and is one of the most competitive in emerging markets. Also, the OTT sector is witnessing a boost in investments in Indian original local content, which will undoubtedly lead to an increase in the number of hours of original content available to users. This has created enormous potential for content distribution networks, and we are attempting to capitalise on the market trends. We seek to expand our client base by focusing primarily on OTT start-ups and intend to make a substantial mark.”

TMW team also trains and employs youth and the process until a candidate starts earning money is completely free. Candidates are onboarded based on their performance and work from TMW’s micro-offices that TMW claims no other company currently offers. The unique model helps TMW reduce 30 per cent  of the project cost of its clients by closely working with trained resources from Tier 3 and Tier 4 cities. TMW’s majority of the workforce in these cities has resulted in quick TAT, cost efficiency of projects, and multilingual operations without compromising on quality.

The top four most popular services at Trivayu include bulk content distribution; data learning resources (moderation & tagging), and customer success; projects (such as voice calling and email support); creative designs; and production of hyperlocal news content. Since its inception, TMW has served over 110 clients and reached over 1 billion users through its various social media platforms.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/wing.jpg?itok=Wh-vG4hW
Wing Communications to handle Advait Infratech’s PR mandate

Wing Communications has won the communications mandate for Advait Infratech—a Gujrat-based Infratech on Wednesday.

MAM PR & Communication
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/contract_logo.jpg?itok=IJMJHbXJ
Yardley London launches new campaign #Naturalfloralspa

On Wednesday, Yardley announced the launch of a new commercial for its all-new range of floral essence shower gels.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/myleeta-agawilliams.jpg?itok=dLvnsaLF
upGrad onboards Myleeta AgaWilliams as CEO – International

EdTech company, upGrad has announced the appointment of Myleeta AgaWilliams as CEO-International to spearhead growth across the APAC, EMEA and US regions. She assumed office in August this year.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/15.jpg?itok=6VXUoIYK
Dentsu Creative India names Sumeer Mathur as chief strategy officer

Dentsu Creative India has bolstered the strength of its strategy team with the appointment of Sumeer Mathur as chief strategy officer. Mathur will report to Dentsu Creative India chief executive officer Amit Wadhwa.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/arshan_saha.jpg?itok=VYZPx5Am
GroupM APAC senior leadership rejig: Arshan Saha named Nexus APAC CEO

Mumbai: GroupM, WPP’s media investment group, has unveiled a roster of C-suite appointments in Asia Pacific who will lead the regional transformation of GroupM Nexus – the global performance organisation that unites the network’s performance talent and technologies into one single outfit. Arshan...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/endorphins_entertainment_0.jpg?itok=b133xRAV
Endorphins Entertainment bags PR Mandate for ZStack International in India

Mumbai: Endorphins Entertainment, an integrated communications agency headquartered in New Delhi, on Wednesday announced that it has won the PR mandate for ZStack International. It is a cloud computing technology vendor specialising in the research and development of cloud computing software and...

MAM PR & Communication
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/ds_group.jpg?itok=qlK2XPjG
DS Group launches first NFT on 93rd Founders’ Day with Grapes

Mumbai: On its 93rd Founders' Day, Dharampal Satyapal Group (DS Group) launched its first NFT in collaboration with the marketing firm Grapes. The group, which was founded in 1929, is celebrating its 93rd Founders' Day to commemorate an era of setting new standards and conquering new territories....

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/yamaha.jpg?itok=0ePAsysS
Yamaha rolls out 'The Call of the Blue' version 3.0 campaign

Mumbai: Yamaha India has launched the 3rd version of its ‘The Call of the Blue’ campaign to elevate its image by intensifying its aspirational value through engaging customer-centric activities and launches.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/16/promax.jpg?itok=4OhzL1V_
Promax India Conference and Awards 2022: Zee, Disney+Hotstar, Sony Liv bag awards

Promax India recently celebrated the 20th anniversary of its "Promax India Conference & Awards 2022," which recognized excellence in entertainment marketing and design.

MAM Marketing MAM