MAM

Top Campaigns on VMate that stole the show in 2019

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/28/VMate-Logo.jpg?itok=1Mg2TXMj

Mumbai: The ultimate benchmark to gauge a brand’s consumer engagement is through the success of its campaigns. And as all good things take time, so does planning and implementing a campaign which strikes a cord with the intended audience and is an instant hit.

Creating a popular campaign, which is easy to recall and connect with, becomes all the more challenging given the infinite number of visual stimulations that consumers get bombarded with everyday. However, this is exactly where certain brands steal the show, managing to weave unique campaigns that stay with the consumers forever. Trending short video platform VMate, launched in India in 2017, lies in this hallowed category.

Over the past three years, VMate’s easy-to-use video editing tools, innovative VR Stickers and related features have garnered tremendous appeal amongst Indian citizens of all ages. It has empowered them to not just express their creativity but has given them the power to own their future by becoming a steady income-generating source for them. Many of VMate’s popular video creators have become influencers earning incomes worth Rs 2 lakhs per month, purely on the basis of their talents showcased through their VMate short videos.

Here is a peek into some of these campaigns oozing with brilliance and top-notch consumer engagement scores:

VMate Nach Baliye Lakhpati campaign

Starting with its partnership with Star Plus’s dance reality show ‘Nach Baliye-Season 9; the innovative campaign required VMate users to shoot 15 seconds videos on the app supporting their favourite jodis, earn rewards and money worth Rs 1 crore and connect with similar interest creators.  The campaign was a hit receiving a record number of 5,00,000 videos being uploaded by users making it one of the most successful promotions by VMate.

VMate Filmistan Campaign

Another first-of-its-kind campaign, it provided users a grand opportunity to collectively win cash prizes and rewards worth Rs 3 crore. The campaign utilized VR stickers of Bollywood movie sets in India which could flawlessly replace VMate’s video background offerings, successfully transporting the users to the desired film sets, virtually. With around 3 lakh people creating & publishing videos on the platform, the winners won exciting prizes, including a car, a Smartphone, television and more.

VMate Roshan Karo India Campaign

VMate users were in for a delightful Diwali winning amazing prizes ranging from cars to gold coins, smart TVs and Smartphones. The campaign saw celebrity jodis from VMate’s association with Nach Baliye Lakhpati campaign on the app making festive videos using VMate's vibrant Diwali stickers, while encouraging fans and app users to light up India.

VMate’s Sunny Ka New Year Call campaign

Reiterating its brand promise of being the ultimate user-centric short video trending platform, VMate sent its users into a delightful frenzy by announcing this engaging New Year campaign featuring popular star Sunny Leone. It invited users to make a creative video with Sunny Leone video call sticker and get once-in-a-lifetime chance to go on a date with Sunny. 24-year old Abdullah Pathan from Uttar Pradesh was the campaign’s winner. The popular video creator on VMate with a fan following of around 6 lakh followers had a date-to-remember with the queen of charm Sunny Leone.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/orient_0.jpg?itok=8xBcM1hp
Orient Electric rolls out new TV ad with MS Dhoni to promote its 50% energy saving i-Series fans

MUMBAI: Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new i-Series range of fans powered by ECM technology. Orient i-Series fans save 50% energy as compared to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/dmis.jpg?itok=f6LSP3US
Digital Vidya Acquires Delhi School of Internet Marketing (DSIM)

MUMBAI: Digital Vidya, India’s leading provider of training solutions for digital marketing announced today that it has acquired DSIM (Delhi School of Internet Marketing), the second-largest player in Digital Marketing training space in India with a presence in over 12+ cities. In an all-cash deal...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/vikas.jpg?itok=p2v4GV5R
Labdhi Lifestyle Limited to launch campaign ‘Codename Convenient’ for the Wadala project on 21st February

MUMBAI: Mumbai based developer; Labdhi Lifestyle Limited will launch their new campaign ‘Codename Convenient’ to promote their new project in Wadala on 21st February 2020. With a budget Rs.2.5Cr, the campaign will target potential homebuyers through outdoor and digital advertisements. The campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/paytm.jpg?itok=6GxpjQTb
Paytm deepens ties with Uber; will process card payments and provide financial services to driver partners

MUMBAI: Paytm, India’s largest payment gateway, has strengthened its partnership with Uber by adding credit & debit processing and will enable users to complete card transactions seamlessly. This partnership will allow Uber to leverage the strength of Paytm’s card acquiring capabilities, in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/likee.jpg?itok=c7uBTTgj
#Likeedreams supports a mathematician’s mission to make education accessible to all

MUMBAI: Mr Siddiqui is a mathematics enthusiast, and he aims to help as many students as possible to grasp the subject. To strengthen his mission, Mr Siddiqui has embraced Likee, which is the pioneering global short video creation platform from Singapore based BIGO Technology. Under the aegis of #...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/boat_0.jpg?itok=r5sjicwP
boAt audio launches new range of earphones & speakers at the recently concluded Lakmé Fashion Week

MUMBAI: a leading audio brand that reflects the amalgamation of music, fashion and action sports launched their new range of audio products - Stone 170 Portable Bluetooth Speakers, Airdopes 311V2 and SpinX Portable Wireless Speaker at the recently concluded Lakmé Fashion Week. The newly launched...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/kurkure.jpg?itok=rg18PPwu
Kurkure launches two new exciting flavours with a ‘Masaledaar’ TVC

MUMBAI: Kurkure, one of India’s most loved snack brand, today announced the launch of two new exciting flavours – Gazab Golmaal and Herapheri Hungama – through a unique TVC featuring Bollywood’s leading actor, Akshay Kumar. Kumar, who has recently been announced as the face of the brand, was seen...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/99.jpg?itok=Ucx8tmWr
Hershey's Valentine's Day campaign touches over 12 million users on Instagram

This Valentine’s Day Hershey’s chocolates decided to give a twist to the conventional way of expressing love by offering GEN Z the means to express their bond on their favourite go-to social media destination, Instagram. It launched the quirky campaign ‘That’s What We Said’ in the first week of...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories