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Too Yumm! CMO Anupam Bokey confirms exit

Bokey joined RP Sanjiv Goenka Group’s FMCG business as CMO in June 2017

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MUMBAI: Too Yumm! chief marketing officer Anupam Bokey, speaking to indiantelvision.com, has confirmed that he has put down his papers as Too Yumm! chief marketing officer and is looking out for newer challenges. It was his decision to move on from the company after three years.

While he confirmed the news of his resignation, Bokey didn’t wish to comment any further until the company releases an official statement of his exit. The company has been undergoing structural changes at the management level and has already started looking for a new CMO.

A source close to the development says, “The discussion between the company and Bokey is yet to take place for the former’s proper exit and it has been going on before the Covid2019 situation. Perhaps, due to this ongoing crisis, the discussion has been taking longer than usual.”  

Bokey had joined RP Sanjiv Goenka Group’s FMCG business as vice-president, marketing (CMO) in June 2017. His current role was focused on the overall strategy and marketing leadership. Before joining Guiltfree Industries RPSG Group, Bokey had 17 years of a stint at Hindustan Unilever (HUL).

At HUL, Bokey held a position of senior brand manager for Huggies Diapers and rose to the position of senior global brand manager for the Dishwash Category. It’s under Bokey’s leadership, the guilt-free baked snacking brand Too Yumm! was able to gain market share in the snacking category.

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