MUMBAI: Following a competitive multi-agency pitch, Tonic Worldwide has bagged the social media mandate for Warner Music India. This follows Warner Music Group’s expansion plans in the country as detailed earlier this year. The account will be handled from Tonic Worldwide's Mumbai office.

The agency will also help Warner Music India with digital strategy and execution to strengthen brand recall and build a strong community of digital followers.

Tonic Worldwide CSO Unmisha Bhatt said, “It is a pleasure to be associated with a global music brand like Warner Music. India is a country of music lovers and streaming services are witnessing unprecedented growth. Our strategic and creative strengths, together with the team's passion helped us win the mandate for this iconic brand. It is an exciting opportunity, and we are looking forward to creating a strong and engaging consumer base for them on digital platforms.”