Tonic Media gets Unmisha Bhatt as director, global strategy

MUMBAI: Unmisha Bhatt has been roped in by Tonic Media as director - global strategy. She will be responsible for driving planning and strategy functions as well as business globally starting with the Middle East.

Bhatt will divide her time between the agency‘s Mumbai and Dubai offices. She will focus on integrating digital effectively with clients overall communication mix leveraging her experience of integrated brand communication.

Prior to joining Tonic Media, Bhatt was with Bajaj Electricals as DGM - advertising and brand development. She joined Bajaj Electricals in September 2010 and led 360 degree advertising across three strategic businesses units; viz, Bajaj Appliances, Bajaj Lighting and Bajaj Fans.

She has comprehensive experience of 12 years in Branding, Corporate Communication and Integrated Brand Communications across all consumer touch points. Her specialities include understanding consumer behaviour, defining brand essence and developing communication strategy accordingly. Her planning and strategic knowledge will add value to following a scientific approach towards digital communication.

She has a total of 12 years‘ experience in the media industry having worked on both the agency and clients‘ side. She started her career as an ad sales executive with Reminiscent India Television Ltd in 2000. After a couple of years there, she moved on to Star India Pvt. Ltd. (Radio City 91 FM) - Mumbai as senior executive ad sales. She then went over to the agency side with Leo Burnett‘s Black Pencil where she worked for a year and a half before moving to Ogilvy and Mather as account director in 2006. In 2008, she moved to Kotak Investment Advisors as associate VP before going back to O&M in 2009 as client services director.

She was also founder and principal consultant at Unified Brand Architect (UBA) which specialises in developing a single brand identity across all mediums thus creating a brand persona and equity.

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