MAM

Tokyo 2020: Brands riding the Olympics bandwagon to root for Team India

Companies go all out with motivational campaigns, featuring the Indian contingent.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/07/24/photogrid_plus_1627118043982.jpg?itok=DTIYBsJs

MUMBAI: As India enters its 100th year of participation at the Olympic Games, the world witnesses the Games as never before. The country sent its first team to the Olympic Games in 1920, comprising four athletes and two wrestlers. Cut to this year’s 228-strong Indian contingent- the nation’s largest ever- at the event, delayed by a year due to Covid-19, and being staged amid a raging global pandemic, with zero spectators cheering from the bylanes.

However, that hasn’t stopped brands from going all out to cheer for Team India, as the mother of all gaming events gets underway. Brands have launched rousing, stirring campaigns that aim to infuse hope and cheer at an otherwise sombre Games, dampened by the pandemic.

Astral Pipes put out a heartening post acknowledging the efforts of all Olympians, regardless of whether they bring laurels back home, or not. It wrote:

“To all the Indian Athletes, we know you have worked really hard for the Olympics, we are proud of you. Win or lose, it doesn't matter, keep up with the good work and the glory will follow you to our nation.”

 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

A post shared by Astral Pipes (@astral_pipes)

Amul

The Dairy major known for its topicals released a couple of posts heralding the commencement of the Games and cheering Team India.  #Amul Topical: Let the 2021 Tokyo Olympics begin!

HUL's Rin

The FMCG major launched a TVC celebrating the inspiring story of C.A. Bhavani Devi- the first Indian fencer to qualify for Tokyo 2021 Olympics. Rin’s #AbWaqtHaiChamakneKa narrates Bhavani’s story throwing light on the sacrifices of her mother who supported her in her pursuit of fencing, and highlights her incredible journey, which is an inspiration for all.

Bharat Petroleum Corporation Limited (BPCL)

BPCL flagged off a series of campaigns under the title ‘Jeet Ka Padak’, which comprises a music video and inspirational stories of athletes on social media. The inspiring campaign aims to support and celebrate the sports individuals who pursue their dreams and demonstrate the valour to rewrite their destiny.

MPL Sports Foundation

The Mobile Premier League (MPL) launched a campaign featuring some of the biggest Indian Olympic stars, as part of a nationwide campaign to rally the 1.3 billion Indians to become fans of the Indian contingent at the 2020 Tokyo Summer Olympics. Called #FanBannJaaoge, the campaign features a film in multiple languages with Olympians PV Sindhu, Wrestler Bajrang Punia, Fencer Bhavani Devi, Shooter Manu Bhaker, and others. It was released across all mediums- TV, print & digital platforms.

The JSW Group

The Group launched an extension of its campaign, Rukna Nahi Hai, to celebrate and wish the Indian contingent.  The campaign comprises a video featuring Neeraj Chopra, PV Sindhu, Manu Bhaker, Bajrang Punia and Vikas Krishan Yadav, lauds the indomitable spirit of the Indian athletes. The film also celebrates the official sponsorship by the Indian conglomerate of the Indian Olympic Association for the Tokyo2020 Games. The video showcases how the athletes have had to train harder through the challenging circumstances owing to the COVID-19 pandemic, which even caused the mega-event to be postponed by a year.

Thums Up

The Indian brand from the Coca-Cola beverage portfolio, has come to the forefront and partnered with the major global event. It launched the adrenaline-thumping Toofan wahi jo sab #PalatDe campaign, cheering Team India at the Games.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/joshua-mathew.jpg?itok=PY1eNr0X
Cisco elevates Joshua Mathew as head of India marketing

Cisco has elevated Joshua Mathew as the head of India marketing. He has been associated with Cisco for more than four years.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/misix.jpg?itok=_QddUEX5
mSix&Partners wins integrated media mandate for VKC Nuts

GroupM’s outcome-based agency, mSix&Partners, has won integrated media and social duties for VKC Nuts, which also operates under the brand name ‘Nutraj’. The brand is also launching Nutraj Bactopure, pasteurised dried fruits.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/999.jpg?itok=7fRPCTwR
Vega announces the launch of its new vertical ‘VEGA Professional’

Personal care appliances and beauty care accessories brand Vega has launched a new vertical Vega Professional.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/shahid.jpg?itok=ILse3_-T
PokerBaazi.com ropes in Shahid Kapoor as brand ambassador

Mumbai: PokerBaazi.com on Tuesday announced Bollywood superstar Shahid Kapoor as its brand ambassador. PokerBaazi aims to create a robust ecosystem for Poker in India, and Shahid’s association with the brand comes in line with its commitment to popularise and create awareness amongst the masses...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/gd.jpg?itok=NCAGaU-t
Goodknight unveils its new TVC campaign ‘Neendon ko nazar na lage’

India's leading household insecticide brand Goodknight launches a new TVC campaign ‘Neendon ko nazar na lage’. This film showcases the bond between a father and child and the importance of uninterrupted sleep for an infant’s well-being. Through this film, Goodknight aims to encourage young parents...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/56.jpg?itok=Ddf9lIqo
Hashtag Orange onboards seven clients in two months

Gurugram-based integrated digital marketing agency Hashtag Orange has been on a winning spree with multiple pitch wins in the recent two months. The agency bagged mandates across several key accounts including GMR Hyderabad International Airport, Monte Carlo, Rock-It, Hype Ryno, EDGE by Pearl...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/53.jpg?itok=Y0SQusqC
Social Panga on boards Indrayudh Mitra & Archana Sudarsan; bolsters creative leadership

Integrated digital marketing agency, Social Panga has further strengthened its creative team. The agency, founded by Gaurav Arora and Himanshu Arora, has appointed Indrayudh Mitra as senior creative director & Archana Sudarsan as creative director.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/666.jpg?itok=D4ldNB79
Varsha Ojha joins Shemaroo Entertainment as marketing head

Varsha Ojha has been appointed as the head of marketing and communications at Shemaroo Entertainment.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/28/kantar.jpg?itok=-0stf8Mq
Kantar launches FMCG out of home consumer panel in India

Mumbai: Marketing data and analytics company Kantar has launched a FMCG panel that tracks out of home purchases in India. The panel has already been up and running across ten countries around the globe before finding its way to India in June 2022. This in-depth panel will track and report purchases...

MAM Marketing MAM