Mumbai: As a part of its commitment towards ensuring a strong presence in the digital sector, Yardley,a  premium personal care brand, has appointed Togglehead,a leading independent digital agency in Mumbai to handle its digital duties.

The mandate entails full-service digital marketing support for Yardley  london pan India; Togglehead will not  only  be responsible for conceptualizing and executing digital strategies across platforms but will also look  into influencer marketing for  the brand.

Another key agenda  in the deal is media spend  for which the agency  will  work in tandem with the brand and couple strategic insights with distinct solutions to settle on an optimal combination of digital media outlets.

Cementing the partnership, Aatef  Bham,Co-founder & Director of  Business Development, Togglehead says, "Yardley london is richly endowed with a portfolio of premium offerings that respond to the diverse needs of consumers. We are elated to partner with such an iconic  brand and understand the need of the hour; digita I is at the core of brands looking to thrive,especially in competitive sectors. Our aim is to shape Yardley's online presence in a way that appeals to the digital-first audience with content that is personalized,relevant, and compelling. We welcome them to the Togglehead family and look forward to contributing to their presence in India."

With this partnership,Togglehead has bagged  yet another strong brand with roots in the beauty, skincare, and FMCG segment.

Commenting on the  appointment, Manish Vyas, Vice President and Business Head, Yardley  India, Wipro Consumer Care & lighting says, "With the appointment ofTogglehead as our digital agency for Yardley, we look forward to creating exciting and memorable work together. Yardley  is the oldest living brand in the  world. We have powerful stories and rich consumer experiences that can be weaved into engaging content that will appeal to today's youth."