MUMBAI: TLC, India’s go to lifestyle channel, has tied-up with Lotus Makeup, a leading brand in natural cosmetics category, to produce special programming series titled ‘Lotus Make up Style Sutras’’. As a part of the same, TLC will create multiple short form style chapters, each focussing on a specific aspect of the paring of Lotus Makeup with India Fashion Week. 

“We are delighted to partner with Lotus Makeup to highlight emerging trends with specially curated programming produced to attract attention of keen and discerning consumers of fashion and makeup across the country,” said, Vikram Tanna, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India. “We will continue to innovate and create interesting ways of delivering value to our partners.”

Nitin Passi, Joint Managing Director, Lotus Herbals Pvt Ltd, said, “‘Lotus Make up Style Sutras is an innovative and impactful way of presenting the effervescent pairing of Lotus Makeup with creations of varied designers at the India Fashion Week. We will explore the latest makeup trends, bridal styles for 2019, talented young turks be it models, designers, stylists etc, and Bollywood glamour on the ramp as a part of this series.”