MAM

Titan Skinn launches campaign for Amalfi Bleu

Titan Skinn launches campaign for Amalfi Bleu

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/09/skinn.jpg?itok=E89VP3Nh

MUMBAI: Skinn, a range of fine French perfumes from Titan, has launched its campaign ‘There’s something about it’.

The campaign features a new fragrance, Amalfi Bleu, which has been crafted by award-winning master perfumers using the best quality ingredients. Bottled in France the fragrances are available in 1,350 outlets in the country, across the World of Titan stores, multi-brand lifestyle and accessories stores, online partners and authorised dealers.

Ogilvy South chief creative officer Mahesh Gharat said, “This was chapter two of the ‘Skinn ‘There’s Something About It’ campaign. Skinn perfumes share the traits of those who use them. Its smell is charming and magical. It attracts. It helps to influence. So much so that the wearer becomes the centre of attraction.”

“We’ve carried forward this very storyline. But what’s different this time around is that we’ve woven the variant story seamlessly into it. The brief was to launch the new aqua variant of Skinn. So by integrating the variant into the brand thought we’ve created another memorable and charming piece of communication,” he added.

https://ogilvy.egnyte.com/dl/rctknJMJaL 

The TVC showcased how everything in a social setting sways to the Skinn man’s advantage. It does not pinpoint the reason behind the influence. An everyday or a special occasion falls into place for the protagonist because of some invisible traits. One among these invisible strengths is Skinn.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/ste.jpg?itok=hqpHydf8
Stellantis bolsters leadership team with key appointments in India

Mumbai: Automotive company Stellantis on Tuesday announced a slew of appointments to bolster its leadership team in India. All appointees will report to Stellantis India, CEO & managing director Roland Bouchara, the statement said. The latest development follows the recent remodeling of the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627974107209.jpg?itok=CeskjVOi
Mindshare India names Vipasha Bhuptani as communications planning lead for Content +

Mumbai: Mindshare India, GroupM’s flagship agency has announced the appointment of Vipasha Bhuptani as communications planning lead for the Content+ team. She will be based out of Mumbai and will report to Mindshare Content+ & partnerships, senior vice president, Ajay Mehta. In this role,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627969055488.jpg?itok=P8eVR4Az
OMG appoints Bharat Khatri as chief digital officer, APAC

Mumbai: Omnicom Media Group (OMG) has brought on board Bharat Khatri as chief digital officer for its operations across APAC. Khatri will be based in India and report to OMG APAC, chief investment officer, Paul Shepherd.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/avneet_singh.jpg?itok=ykNFmjUB
Digital marketing really worked for us during the pandemic: Super Plastronics's Avneet Singh Marwah

When the second-generation entrepreneur, Avneet Singh Marwah took over the reins of the company, it was still known for manufacturing plastic injection moulds which it started in the 1970s and 80's. He slowly steered it into what it is today – one of the country's largest TV manufacturing firms and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/shree_cement.jpg?itok=bQRpn-zD
Shree Cements to honour India's Olympic winners with special gesture

With Mirabai Chanu opening the medal tally at the 2021 Tokyo Olympics, the nation waits anxiously for India to bag more medals at the world's biggest sports event.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627904348277.jpg?itok=yxLp-L-n
ixigo introduces six independent directors to the board panel

Mumbai: Online travel app ixigo on Monday announced the appointment of six independent members to its board of directors.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/acko-perimeter-board.jpg?itok=g4PbFpKv
Dentsu Webchutney wins digital & social media mandate for ACKO

MUMBAI: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the social media mandate for digital insurance policy provider, ACKO General Insurance. The account was won following a multi-agency pitch. In four years, the insurance brand, with its entire operations...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627897161520.jpg?itok=eIcm2PmC
Manish Sharma becomes chairman and president at Panasonic India

Mumbai: Japanese electronics major Panasonic Corp on Monday announced the promotion of Manish Sharma to chairman and president of Panasonic India. In his new role, Sharma will assume responsibility for leading the Panasonic operational excellence India, and Panasonic India appliances company,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627893405465.jpg?itok=y67oBN1h
Glad U Came wins PR mandate for Indulgeo Essentials

MUMBAI: PR and influencer marketing agency, Glad U Came has bagged the PR mandate for Indulgeo Essentials, a luxury organic skincare and haircare brand. The Mumbai-based agency's team will be handling brand enhancement and influencer engagement for the brand.  The agency’s key responsibilities will...

MAM Media and Advertising Account

Sign up for our Newsletter

subscribe for latest stories

* indicates required