MAM
Report on Shemaroo

Tinder peeks into a world of possibilities in latest ad

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/19/tinder.jpg?itok=CYqT254w

MUMBAI: Every swipe on Tinder represents the possibility of meeting someone new and interesting, and starting something epic - an epic friendship, a crazy adventure or an epic love story. The possibilities are endless and quite literally in the palm of your hand. Tinder’s new digital film brings this world of possibilities alive.

This latest Tinder video follows the fun, confident and spunky Tinder girl, played by indie musician and actor Kavya Trehan, as she goes about exploring the world and herself, enjoying the adrenaline rush of bonding with the people she meets along her way. Her world is full of joy, ease, spontaneity, excitement and adventure, minus any fear of rejection or judgment to hold her back.

The film conceptualised and executed by BBH India and directed by Bharat Sikka, plays to a lively background score of ‘Jaan Pehchan Ho,’ originally sung by late Mohammad Rafi and has been recreated by Mikey McCleary - an India-born New Zealander music composer known for many award-winning tracks. A 90 second digital film, it brings to life the snazzy, empowering and irreverent world of Tinder where one is free to be oneself, create new connections with like-minded people, and open a world of epic experiences for themselves.

Commenting on the new video, Tinder India head Taru Kapoor says, “Tinder expands your world by helping you meet new and interesting people you may never meet otherwise, as well as opens doors to exciting beginnings. The film portrays the joy and adrenaline of the epic possibilities that millions of Tinder users enjoy every day while being in control at all times. On Tinder, epic can range from a great conversation where you discover something new, an amazing first date, the beginning of a new friendship to the starting of a romantic relationship - the chemistry of every conversation on Tinder is unique! Women especially love Tinder as it is a community based on equality, mutual respect and a place where they are not judged for being themselves or being bombarded with unsolicited attention.”

BBH Delhi executive creative director Vasudha Misra adds, “Tinder, at its core, connects people to other like-minded people, helps one make new friends, find a date or a life partner. It puts people in control of their social interactions in a way that may not be possible otherwise. And this film is an unabashed, joyous celebration of that feeling. In a world where we are always being told how to behave and what not to do, Tinder stands (and does a little jig) for individual choice, without judgment.”

BBH Delhi general manager Shreekant Srinivasan mentions, “BBH has been known for partnering with some of the most iconic global brands that challenged and redefined pop culture. Tinder has challenged taboos and become a part of lifestyle and culture both globally and in India. So, the partnership is natural. I’m extremely excited with the work we have created.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/mg.jpg?itok=9Dq6PyUO
MG marks another first; an all-women crew manufactures 50,000th Hector in Vadodara, Gujarat

In a development that comes as a testament to gender parity across workplaces, MG Motor India has manufactured its 50,000th MG Hector with an all-women crew in Gujarat’s Vadodara. The initiative has created a new benchmark while celebrating ‘Diversity’ – one of the core pillars of the automaker –...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/krll.jpg?itok=zXYu6D2g
Duff & Phelps unify company under Kroll brand

NEW DELHI: Duff & Phelps, the world’s premier provider of services and digital products related to governance, risk and transparency, today announced plans to transition the company name to Kroll. The new name and logo represent the firm’s rich history and breadth of services, delivering...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/prte.jpg?itok=VRR28fx6
TVS Motor Company appoints Timothy Prentice as VP – design

NEW DELHI: Leading automobile manufacturer TVS Motor Company has  appointed Timothy Prentice as vice-president - design to oversee design solutions for future mobility. Prentice is considered to be among the most acclaimed motorcycle designers globally with significant motorcycle design milestones...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/ikea-800.jpg?itok=31LUKJlv
Ikea's ideal Indian family: One that shares the load at home

NEW DELHI: Swedish home furniture giant Ikea has pegged India as its next frontier of growth and is leaving no stone unturned to position itself as a viable and competitive alternative to the unorganised furniture businesses that are predominantly preferred by the masses. To this end, the brand has...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/sonu.jpg?itok=oILdgDci
Spice Money launches first national brand campaign

NEW DELHI: Rural fintech company Spice Money has rolled out its first mass brand campaign, Spice Money Toh Life Bani, featuring its brand ambassador and actor-humanitarian Sonu Sood. The campaign brings forth the company’s vision to financially and digitally empower a total of one crore rural...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/mirummm.jpg?itok=zf2B6Dt0
Mirum wins ORM & social listening duties for Sharekhan

NEW DELHI: Leading Indian broking house Sharekhan has appointed digital solutions agency Mirum as its social listening partner. As part of the mandate, Mirum will provide end-to-end ORM services to Sharekhan. The account will be serviced from Mirum’s Mumbai office.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/rajiv.jpg?itok=bW49Orvy
Milagrow Robots introduces the ‘better half’ that does all your chores

New Delhi: Leading robotic brand Milagrow has launched a new video campaign that highlights its objective to build a future with lesser human intervention to do daily chores.

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/edd.jpg?itok=FgZkiY5H
EdTech Brand- RoboGenius rebrands itself with new look

Having been around for 15 years, RoboGenius has a well established reputation in the field of teaching robotics and A.I. for kids. For so many years, they have been working towards giving young minds the hands on experience they need, to build a holistic knowledge designed to give them an advantage...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/24/gro.jpg?itok=nWsVFZAQ
Grofers eyes SPAC route for Nasdaq listing

NEW DELHI: E-grocery platform Grofers had indicated as recently as last month that it plans to expand beyond delivering your daily staples and into an all-encompassing e-commerce portal along the lines of Amazon and Flipkart. To this end, it opened sections like fashion and lifestyle; home...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required