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Timex, Blink launch smartwatch to help you stay fit

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MUMBAI: American brand Timex has launched a smartwatch, Timex Blink in collaboration with Indian start-up Blink and will be launching a TVC informing people about it.

Jointly conceived by Wirepaper Studios and Witworks, the TVC showcases how one can keep themselves fit without giving up on their style quotient no matter what they are doing throughout the day: at home, office or gym! It reminds you of your priorities and has a caller ID so that you don’t have to carry your phone everywhere. It helps you create an impression with different styles and interchangeable straps. The smartwatch also comes with an SOS feature that makes sure you can alert your loved ones instantly whenever you feel you are in danger.

Timex Group India head of sales and marketing Anupam Mathur says, “Timex is a global brand that has a lineage attached to it which is glorious and unique. As a brand, we have always focused on enhancing lifestyles and giving our consumers a timeless experience. The brand has evolved over the years with advancement in technology and lifestyles but has always kept its American roots intact."

Wirepaper creative head Vikrant Singh Kirar adds, “Our brief was to showcase the uniqueness of the device in terms of its distinct looks and wide range of features. This watch is nothing like anything out there, and brings together the classiness of a timepiece and sportiness of a fitness tracker. The character, set-up, activities had to be true to the product and its target audience.”

The new Timex Blink comes with an activity tracker that displays time and current battery level with a battery backup of 7 to 14 hours. The band is compatible with both iOS and Android devices

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