Mumbai: Outdoor advertising company Times Innovative Media Ltd (Times OOH), a part of Times of India Group has been awarded seven years of exclusive advertising contract for Kolkata’s Netaji Subhash Chandra Bose International Airport.

With this association, Times OOH has finally extended its media footprint into the East region of India, it said in a statement.

Kolkata International Airport, as it is also known, is the largest hub for air traffic in East India. The airport handled 22 million passengers in FY 2019 - 2020, making it the fifth-busiest airport in India, and is a key centre for flights to Northeast India, Bangladesh, Bhutan, China, Southeast Asia, and the Middle East, namely Dubai, Abu Dhabi, and Doha.

In a media statement, the company said the advertising at Kolkata airport will be spread over a whopping 14,700 sq ft and feature media such as Digital Screen Networks, Lightboxes, Wall Wraps, and Large Format Outdoor Billboards. The media plan is designed to be unobstructed to the passenger movement and allows for advertising exposure at strategic touchpoints through the airport premises. 

“The City of Joy has given us another reason to rejoice. We are delighted and proud to be awarded the prestigious contract for advertising at Kolkata International Airport,” said Times OOH, chief strategy officer, Aman Nanda. “With this contract and our operations at Delhi, Mumbai, Indore, Coimbatore, and Trichy airports, I believe that we have built a comprehensive presence in every zone of India and can offer an ever wider reach to our clients. I look forward to working closely with AAI to develop the airport into a hotspot for advertising in the region.”