MAM
Report on Shemaroo

Times OOH acquires media branding rights of Chennai’s billboards

Brands like Amazon Prime, Zebronics and SPR Constructions have already come onboard.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/23/outdoor.jpg?itok=x57Wqcq1

NEW DELHI: Times OOH has acquired exclusive media rights over Chennai’s central and southern billboards. Located in the heart of the city at Chetpet and iconic spots at OMR, these mediums cover some of Chennai’s prime and busiest areas from Chetpet bridge to Perungudi and Sholinganallur toll plazas. The diverse kitty comprises massive unipoles, impactful gantries, toll plazas and more. These strategically placed billboards can provide uninterrupted visibility to brands and reach out to more than 1 lakh vehicles per day.

Times OOH CFO & head of acquisitions Shekhar Narayanaswami said, “Chennai has always been a lucrative market for us and its billboards are undoubtedly amongst the most potent OOH media properties for advertisers across the country. At Times OOH, we plan to serve 14 media units, offering high impact options like unipoles and gantries at OMR, followed by vibrant, eye-catchy butterfly panels in Chetpet. After our runaway success with Coimbatore and Trichy Airports, we are highly positive with this new crucial addition in our portfolio.”

Brands like Amazon Prime, Zebronics and SPR Constructions have come on board to advertise on the billboards. Chennai’s Chetpet is a well-developed, prime residential neighbourhood, while OMR - the growing IT corridor with large number of offices and residential real estate, is on its way to becoming a highly developed sub-city by itself. In Tamil Nadu, apart from the billboards in Chennai, Times OOH also has exclusive media rights at Coimbatore and Trichy Airports.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/photogrid_plus_1620295666730.jpg?itok=F729QMEI
Publicis Media appoints Linu John as client lead for Hero MotoCorp unit

New Delhi : Publicis Media's bespoke unit has named Linu John as the client lead for the Hero MotoCorp unit. The platform caters to integrated media offerings, that includes media planning and buying, along with providing content, analytics, and programmatic solutions for Hero MotoCorp. 

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/photogrid_plus_1620290340335.jpg?itok=emMrNzuJ
Glad U Came wins PR mandate for RichFeel

MUMBAI: PR and Influencer marketing agency, Glad U Came has won the PR mandate for the skincare and haircare solutions network, RichFeel. The Mumbai-based agency will oversee RichFeel’s media and brand enhancement duties and develop effective communication strategies to increase their public...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/photogrid_plus_1620287308537.jpg?itok=hE-qqwW8
Covid Care: Droom announces 1 cr budget to support fight against Covid

New Delhi: Stepping up to take care of its employees during the devastating second wave of Covid2019, AI-driven online automobile marketplace Droom on Thursday announced Rs one crore budget for its new initiative - Droom Cares.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/photogrid_plus_1620283155330.jpg?itok=JgqCLfpt
Publicis Worldwide India hires Radhika Burman as VP – strategic planning

NEW DELHI: Publicis Worldwide India has brought on Radhika Burman as vice president – strategic planning. She will be based out of New Delhi and will report into BBH-Publicis Worldwide India MD & chief strategy officer Sanjay Sharma.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/grapes.jpg?itok=APToBDnS
Streax Professional assigns digital duties to Grapes Digital

MUMBAI: Hair colour brand Streax Professional has assigned its digital AoR (agency of record) mandate to Grapes Digital, following a multi-agency pitch. The account will be handled from Mumbai’s office. As part of the mandate, the agency will be responsible for executing digital duties for the...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/06/xs.jpg?itok=VLbI6_3W
Doodle-icious: Amul celebrates regional leaders' wins in assembly polls with topicals

MUMBAI: Trinamool Congress supremo Mamata Banerjee was sworn-in as West Bengal chief minister for the third straight term Wednesday after she spearheaded her party to a remarkable victory in the recently concluded assembly elections.  2 May marked a jubilant day for regional stalwarts as along with...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/05/photogrid_plus_1620219039215.jpg?itok=AM2RqPNo
Gangs of Wasseypur trio now in the mustard oil business

MUMBAI: BL Agro Industries has roped in not one but three brand ambassadors to promote its mustard oil offering, Bail Kolhu. A new TVC made for the 50-year-old brand features the power-packed trio from the Gangs of Wasseypur movies – Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi and...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/05/photogrid_plus_1620209208753.jpg?itok=mw45lF9C
Accenture pledges $25 million for Covid relief in India

KERALA: Software giant Accenture has pledged $25 million (about Rs 185 crore) to support the Covid relief efforts in India. Additionally, the company will also give access to Covid vaccines for over two lakh eligible employees and their families in India.  "Safety and well-being of our people...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/05/mars_0.jpg?itok=KQqcXXHp
Mars Wrigley’s India biz elevates Varun Kandhari to director - marketing

NEW DELHI: Multinational confectionery maker Mars Wrigley has elevated Varun Kandhari to the post of director - marketing and customer marketing for India. He has been with the organisation for seven years, is based in the Gurugram office and succeeds Yogesh Tewari. Kandhari joined Mars Chocolate...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required