MUMBAI: Being differently abled is not a choice, however, acceptance certainly is. And the youth film studio of Yash Raj Films, Y-Films, launched India’s first ‘Isspeshal band’, the Red Label 6-Pack Band 2.0 comprising of six teens between the ages of 13 to 18 with special needs but incredible music skills, drive and passion in partnership with Brooke Bond Red Label with exactly that as an agenda - to build awareness and acceptance on mental health and disability.

Bollywood actor and youth icon Tiger Shroff has joined hands with them to get the message out there to as many people as possible.

Commenting on this, Shroff says, “Children are our future and it was so inspiring to get to know and perform with the 6-Pack Band. I love how each one of them takes each day as it comes with a smile. I think all of us can learn how to be more patient, understanding and accepting of all our differences and make this world a more inclusive place.”

The ad urges people to open their minds against biases, prejudice and accept people irrespective of their differences. The music video featuring Shroff has actually been inspired by a real-life incident involving a differently abled person who was bullied; an experience that most special needs people and their parents have been through at some stage.

Hindustan Unilever Brooke Bond Red Label general manager adds, “Brooke Bond Red Label believes in urging people to question their prejudices and open their minds to the possibilities that a more accepting world open up. We are delighted about the launch of Brooke Bond Red Label 6 Pack Band 2.0’s next song which is yet another call for a more inclusive world.”

Mindshare president of client leadership Amin Lakhani mentions, “Changing mindset is a steady and gradual process and with this number we strive to get closer to doing just that. Having a personality like Tiger Shroff on board, embracing, motivating and loving these kids with sheer genuineness is just what we needed to drive our message even more strongly.”