MAM

Thomas Cook India launches no cost EMI-powered innovative ‘Holiday Basket’

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/22/THOMAS.jpg?itok=Eo5JBUTA

MUMBAI: Thomas Cook (India) Ltd., India’s leading integrated travel and related financial services company, has launched Holiday Basket - an innovative EMI-powered holiday solution, offering Indian travellers inflation-proof credit based holidays. Thomas Cook India’s data reveals an upwards of 30% demand from young travellers between the age group of 25 – 35 years, who believe in instant gratification even in travel; and through the launch of holiday Basket, it aims to tap into these growing aspirational travel demands.

According to recent reports, demand for personal loans for travel purposes grew by 55%, out of which 85% are millennials. A recent survey by Thomas Cook India further validated the strong potential of EMIs for travel, reporting a healthy double digit growth in enquiries from customers across various subsets, especially India’s millennials and middle-class segment. Interestingly, Thomas Cook India’s internal data reveals two key insights on travel trends amongst Indians: 1) a growing aspiration to travel twice in a year with one international long haul vacation and one domestic short haul vacation; and 2) the most preferred domestic destinations for a first time traveller include Andaman, Kerala, Ladakh, Goa, Himachal and the North East, and Bhutan, Thailand, Singapore, Mauritius, Dubai, Bali, Phuket, and Sri Lanka, as international choices.

Based on these key insights and to address this high growth segment, Thomas Cook India conceptualised a one-of-a-kind product, Holiday Basket, with two variants, allowing consumers to enjoy four holidays in two years (two international and two domestic) in an alternate fashion, or two holidays in one year (one international and one domestic), by bearing just 20% of the package cost upfront and paying the remaining at a NO cost EMI through partners including Bajaj Finance Limited, Tata Capital Limited, and SanKash Private limited.

Holiday Basket’s inflation-proof EMI will save travellers from the hassle of last minute travel expenses, further transforming their travel goals into reality. By freezing the cost at the time of payment, consumers can secure their trip at an existing rate for the next two years that includes airfares, hotel tariffs. Moreover, customers will also be able to enjoy the convenience of a dedicated Relationship Manager, facilitating seamless planning of their holidays. With 14 popular locations featuring on the Holiday Basket website https://holidaybasket.thomascook.in/, travellers will gain access to a host of experiences and destinations.

Speaking on the launch of the product, Mr. Abraham Alapatt, President & Group Head - Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Ltd., said, “Thomas Cook’s Holiday Basket is aimed at millennial holiday-goers, for whom, travel is no longer a luxury, but a necessity. We based Holiday Basket on two powerful insights: 1) The new age traveller does not want to be limited by the size of her/his current wallet and does not want to miss out on the excitement and brag-worthiness of travel, and 2) There is a growing trend of customers taking two planned holidays a year – one domestic and one international.

Holiday Basket is an inflation-proof and hassle-free offering from Thomas Cook, that helps easily plan and fund very affordable domestic and international vacations across the most popular and attractive destinations - two years in advance, with quick and hassle free loans via no cost EMIs from our finance partners. Holiday Basket helps protect customers from unforeseen and inflationary rises in holiday costs due to fluctuations in airfares (as is being witnessed today), inflation, and/or increased seasonal demand. The aim is to help make our value seeking customers’ dream holidays a reality faster, by combining planning convenience with an unbeatable customer proposition.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/irdeto.jpg?itok=TtiOLOg0
Irdeto partners with Amlogic, Skyworth to launch production-ready Hybrid STB Reference Design Programme

MUMBAI – Android TV, with the extensive Google app store is already playing an influential role in pay TV, as operators are under pressure to increase consumer choice, reduce cost and speed up time to market. To address these challenges, Irdeto has partnered with Amlogic, a leading fabless...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/harikrishna.jpg?itok=E7RMsH3C
TheSmallBigIdea to drive regional engagement with TSBI Bharat

MUMBAI: After having successfully led numerous multi-category brands, TheSmallBigIdea now announces its initiative to help brands reach the next 100 million digital users with TSBI Bharat.  With the focus pivoting on content localisation across the digital landscape, ‘TSBI Bharat’ will enable...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/moneycontrol.jpg?itok=7qJwQWvo
Moneycontrol brings India’s Biggest Virtual Trading Game - Moneybhai

MUMBAI: Moneycontrol, India’s leading financial platform, introduces a powerful, modern stock simulator — Moneybhai; a unique investing simulation platform aimed at giving an opportunity to learn trading by experiencing markets in real time with real data using virtual currency.  The platform seeks...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/log.jpg?itok=wb9vXqC9
Logicserve Digital gears up for the next phase of growth with a new transformational identity

Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has announced the launch of a new logo for the company today to mark the milestone year, 2019 when the company is witnessing exponential growth. The company will start using the new branding within all it's...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/Star-Sports.jpg?itok=3bR31WHM
Star Sports launches Hero U-17 Women’s Championship Campaign #GroundsKnowNoGender

The Hero U-17 Women’s Championship 2019, organized by Football Sports Development Limited will get underway from Monday, November 11, 2019 in Kalyani, West Bengal. The tournament was announced earlier this year by FSDL Chairperson Smt Nita Mukesh Ambani while addressing the Indian Super League (ISL...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/11/shoes.jpg?itok=Ime6EFQE
Paragon launches #WhatsYourStimulus campaign

MUMBAI: Paragon has recently launched its digital campaign #WhatsYourStimulus. The campaign is a fresh take on finding your passion and fueling it right. Targeted at over 7 million youth spanning across college students, creative professionals, vloggers, and bloggers, between the age group of 18-30...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/11/parle.jpg?itok=g86S1svv
Group M-owned MediaCom India wins Rs 200 crore media mandate for Parle Agro

MUMBAI: Parle Agro, one of India’s largest beverage company with iconic brands like - Frooti, Appy & Appy Fizz, has awarded its media mandate worth Rs 200 crores to Group M owned media agency MediaCom India, following a multi-agency pitch that lasted well over three months. As the full form AOR...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/11/lambo.jpg?itok=w7J2CuAc
Tonino Lamborghini luxury beverages launch in India

MUMBAI: Last November 9, in Mumbai, it was officially announced with a special event the distribution in India of the Tonino Lamborghini luxury beverages products, at the presence of the CEO and Vice President of the Tonino Lamborghini Company, Mr. Ferruccio Lamborghini, and the founder of M/s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/11/tx.jpg?itok=9bMvhi8X
Chocolates, Washing Powder record biggest hike in ad-volumes during Diwali-Dussehra: TAM AdEx

A total of 400+ categories, 2500+ advertisers, and 4100+ brands advertised across mediums (TV, print, and radio) during the festive period of Diwali and Dussehra (23September to 15October and 1 October to 23 October), as per the latest TAM AdEx data report.

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories