MUMBAI: Zydus Wellness Ltd and Tonic Worldwide have rolled out a new Mother’s Day campaign for Glucon-D. The campaign, #EnergyGharKi celebrates and applauds these superwomen for their unwavering energy. 

For the first time ever, the brand will replace its name “Glucon-D” in logo unit on all digital platforms with name of a mother because Glucon-D believes that a mother is epitome of infinite energy and is the only one who can match Glucon-D's energy. Through this campaign, users on social media will be able to create virtual packs with their mother’s name embedded with a personalised picture instead of Glucon-D's logo and share with friends and family. The brand has also launched a video highlighting the mother’s high energy. 

Zydus Wellness CEO Tarun Arora said, “Glucon-D is the brand synonymous with instant energy and this Mother's Day with #EnergyGharKi, we want to celebrate each and  every mother by honouring their unmatched energy.” 

Speaking on the campaign, Tonic Worldwide chief strategy officer Unmisha Bhatt says, "A mother never seems to run out of energy. Taking care of everyone and everything, her energy is not defined by the time on the clock. Glucon-D is the only one who can come close to her limitless energy and that's how we came up with the idea of applauding mothers by replacing the iconic logo with their names." 

Surprise your mother too by creating a virtual pack: https://glucon-d.com/

Watch the Video here:https://www.instagram.com/p/B_85HkLnpkN/?igshid=1v4r5rz92mly