MAM

This IPL season, RCB celebrates Covid warriors

The team will be wearing #MyCovidHeroes Tribute Jersey through the season.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/17/rcb.jpg?itok=oMxQS1Vs

NEW DELHI: We are living in a new normal and the idea of heroes in the field has got redefined in the past six months as regular people have transformed themselves into selfless frontline warriors who are winning the battle of humanity. During IPL season 13, Royal Challengers Bangalore will be paying a tribute to these Real Challengers through its #MyCovidHeroes initiatives.

Read more news on RCB

To acknowledge the efforts and honour the sacrifices made by these real challengers, the RCB team has donned a tribute jersey with the message “My Covid Heroes” both during training and matches for the entire tournament. The message is displayed on the back of both the jerseys. RCB team will also be supporting GiveIndia Foundation by donating the proceeds from the auction of the jerseys that players wear during season’s first RCB match.

RCB players, through the season, will be celebrating these heroes and sharing some of the inspirational stories on the team’s social media to inspire RCB fans.

Some of the stories that will be shared through the season include Swati Rawal, an Air India commercial pilot who brought home 263 Indians stranded in Italy;  Sagar Gupta Naugriya, co-founder of Indian Robotics Solutions since 2015- planned a successful launch for their Corona Combat Drone (CCD) to sanitize the overgrowing and stuffy neighbourhoods of Delhi; and Akshay Kothawale, an auto-rickshaw driver in Pune, used his savings to feed migrant workers in the region. 

During the tribute jersey launch, RCB  chairman Sanjeev Churiwala said, “Royal Challengers Bangalore has always stood for playing bold in the face of adversities and we believe that right now these Covid heroes are embodying this purpose by relentlessly fighting for the greater good. Humanity is going to be grateful to them for many generations to come and through this campaign, we wanted to be among the first to pay tribute to their challenger spirit both on and off the field.”

Read more news on IPL

RCB captain Virat Kohli said, “In the past few months, whenever I heard the stories of the Covid Heroes it has given me literal goosebumps. These real challenges have made the country proud and inspired all of us to be more persistent and dedicated to our efforts to build a better tomorrow. I am truly proud to wear RCB’s “My Covid Heroes” jersey as a sign of solidarity and gratitude to everyone who is right now going the extra mile to support the community at large. They have batted day and night and fought on the field, and I am honored to call them my heroes.”

Wicket-keeper batsman Parthiv Patel also said that the side has adapted to the new playing guidelines during the training sessions and now they are looking to bring a smile on the faces of everyone through playing an exciting brand of cricket.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/saras.jpg?itok=_Gwow0SH
Network18 media elevates Saraswathi Anand to general manager

NEW DELHI: Network18 Media has recently promoted Saraswathi Anand, erstwhile marketing lead - languages, to the post of general manager. Anand has been associated with the company since April 2019. Anand has over 16 years of industry experience. Prior to this, she was working with Zeel as head of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/q.jpg?itok=tQenfHrk
PNB Housing Finance pushes online home loans in new spot

PNB Housing Finance (PNBHFL) has launched a new campaign – Ek laddoo hamaare taraf se bhi kha lena – for its new digital home loan platform where customers can complete all home loan formalities online.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/akila.jpg?itok=P24cd1XN
Akila Jayaram joins Cheil India as VP

Cheil India has roped in former Essence AVP Akila Jayaraman as its VP. She will be responsible for leading the media efforts for Samsung India, across all categories.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/yi.jpg?itok=V0KH3P9r
‘Noodles in a Bowl’: Sunfeast YiPPee! forays into ready-to-eat segment

Sunfeast YiPPee! has forayed into the ready-to-eat segment with Quik Mealz, that offers noodles in a bowl.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/zooks.jpg?itok=t5OiJ39s
ZOOOK’s True Wireless In-Ear headphones Rocker Twins launched in India

ZOOOK True Wireless In-Ear headphones Rocker Twins has been launched in India by the pioneering French lifestyle brand known for its innovative range of consumer technology products. The premium yet affordable In-Ear Headphones come with the latest Bluetooth v5.0 technology and are compatible with...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/dhll.jpg?itok=ScJetQBS
DHL Partners with Sportskeeda for ISL 2020-21

NEW DELHI - DHL Express has signed the official sponsorship with Sportskeeda for Indian Super League 2020-21. The big-ticket football event in India, the Indian Super League got underway on 20 November 2020.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/hero.jpg?itok=b0xfQqsg
Hero Motocorp appoints Michael Clarke as COO

NEW DELHI: Hero MotoCorp has appointed global mobility expert Michael Clarke to the newly created position of COO, with the additional role of chief human resources officer (CHRO). Based out of India, Clarke will join Hero MotoCorp effective 1 January, 2021 and report to Pawan Munjal, chairman...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/vijay.jpg?itok=NPP_lFbY
ISL 2020: Hyderabad FC welcomes Vijay Sales as associate sponsor

NEW DELHI: Electronics retail chain Vijay Sales has come on board as Indian Super League (ISL) side Hyderabad FC’s associate sponsor for the 2020-21 season. The association will see Hyderabad FC sport the Vijay Sales logo on all of their match jerseys throughout the ISL campaign.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/bbbb.jpg?itok=99ytNoLi
Go the #MyBluKilometres way to combat pollution in Delhi-NCR

NEW DELHI: Come winter, and the capital and its surrounding environs are cloaked in a veil of smoke. People gasp as the AQI soars and particulate matter in the air reaches hazardous levels. Apart from stubble burning, the problem is further compounded by rising air pollution in the cities – from...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required