This Cricketing Finale, Swiggy predicts a record-breaking number of Indians will turn to food delivery, placing their bets on Chicken Biryani

MUMBAI: Yet another pulsating cricket season is about to conclude, with the audience all over the country glued to their screens. Keeping them company were some delicious matchday fares that they ordered online, enhancing the entire experience. As India prepares for the finale, here is a replay of the gastronomic choices from this year’s match:  

Smashing debut by tier 2&3 cities
Smaller cities like Vapi, Pilani, Kanyakumari, Rewa, Nizamabad and Kadapa have emerged victorious, as they saw over 117-fold increase in orders once IPL started.

Smaller cities not only ordered more often but also spent more: Cities like Shillong, North Goa, Shimla and Ooty left many of the metros behind to make high value orders.

Swiggy6 goes the distance
This IPL season, we saw a flurry of sixes being hit. Swiggy made the massive sixes even more enjoyable with its Swiggy6 real time offer, rewarding users each time a batsman hit a six.

Foodies in Hyderabad, Bangalore and Delhi placed the maximum orders every time there was a sixer! Not far behind were foodies in Kota, Bhubaneshwar and Jaipur who made it to the top 10 cities
One Swiggy user scored a half century of his own by placing a total of 52 orders just after sixers this IPL season
What Indians celebrated a Six with: Every time a batman hit a six, Indians celebrated by ordering these dishes- Chicken Biryani, Paneer Butter Masala, Chicken Fried Rice, Kadai Paneer, Masala Dosa, Veg Biryani and Tadoori Chicken.

The day it rained Sixes! On 10th April, when the batsmen made mincemeat of the leather ball, with 25 sixes, the highest in IPL 2019 as yet! Fans made the most of the fireworks, as the maximum orders were placed using the Swiggy6 code on this day!

Saving precious runs and some moolah too!
While Bengaluru did not make it to the finals, they won by saving the most while ordering this IPL. Other cities such as Hyderabad, Chennai, Delhi, Mumbai, Pune, Kolkata, Gurgaon and Jaipur also saved through Swiggy’s Match Day Mania

North Indian and Chinese were the most ordered cuisine this IPL 2019; Along with the players covering the ground to save the singles, in just six weeks, Swiggy delivery partners travelled a total 54,81,337 kms just to deliver orders placed after a six (Swiggy6 orders). For perspective, that is close to 140 times around the circumference of the Earth! 
Indians saved big on Sixes: In just 6 weeks, IPL foodies saved around 100 MN INR by placing an order 6 minutes after a six was hit (using Swiggy6 alone). 

Pizza the favourite match nibble
With the unpredictable IPL match fortunes each day, most Indians decided to put their trust in the good old North Indian dishes followed by Chinese during match days.

While main course items across cuisines saw a steady rise of 9% in orders, snacks saw a 31% rise in orders.

Items like Kebabs, Samosa and Chicken wings saw a rise of close to 10% and pizza saw a rise of almost 20% during the IPL season.

Match Day Nibbles- non-metros take a bite
Smaller cities like Kota and Vizag have emerged as the dark horses, continuously making their presence felt in the ordering snackable items like French fries, Pizza, Samosas, kebabs and Wings.
Taking their love for samosas to the next level, one foodie in Ahmedabad ordered 1140 samosas this IPL season alone!
Jaipur and Vadodara ordered more Pizza than Kolkata and Gurgaon
Guntur and Vijayawada ordered more wings this IPL than Lucknow and Chandigarh
Top cities this IPL:
Bengaluru, Hyderabad, Chennai, Delhi and Mumbai continued their reign at the top of the pile with the highest number of orders this IPL season
Most ordered dishes: Chennai and Kolkata stuck to the bankable Chicken Biryani
Delhi bowled for Dal Makhni and Bangalore batted for Masala Dosa
Mumbai threw a googly by opting for Dal Kichadi as the most ordered dish this IPL
Bangalore ordered the most Chicken Wings
Delhi ordered the most Pizza and Samosa
Mumbai ordered the most Nachos
Chennai ordered the most French Fries
Orders through mobile OTT platforms was the new pitch for foodies
Seamlessly blending the joy of watching Cricket with delicious food, Swiggy integrated its POP feature in the popular OTT platform Hotstar. The partnership was a hit and saw cricket fans who were already on the platform ordering their favorite fares using Swiggy.

Not missing a single delivery, Delhi and Hyderabad placed the most orders (on Swiggy POP) while streaming the match on their mobile phones (on Hotstar)
Not far behind were cricket fans from Kota and Vizag who were amongst the top tier 2 cities to place maximum Swiggy orders on Hotstar.
Indian Foodie’s Batting Order on Hotstar: Top dishes ordered on Swiggy POP while streaming the match on Hotstar: Chicken Biryani and Mutton Biryani, followed by Chicken Shawarma, Pav Bhaji, Masala Dosa, Chicken Burger, Aloo Tikka Wrap and Reshmi Chicken Kebab Wrap, Potato Chilli Shots with Mayo Dip, Classic Maggi with Cold Coffee and Chocolate Fantasy rounded up the dream team!

Note: Swiggy is India’s largest food ordering and delivery platform. The above findings are derived from Swiggy’s order analysis from March 23, 2019 to May 6, 2019 for over 140+ cities including metros, tier 2&3 cities.

Latest Reads
YES BANK wins Digital Payments Award at MEITY Startup Summit 2019

MUMBAI: Commenting on the recognition, Ritesh Pai, Chief Digital Officer, YES BANK said “The prestigious recognition from the Ministry of Electronics and Information Technology (MeitY), is a testament to the Bank’s leadership in the Digital Payments space, backed by robust innovation and technology...

MAM Marketing MAM
OYOs launches its first digital and OOH campaign “Venue Sahi Toh Stress Nahi”

MUMBAI: OYO acquired, India’s largest wedding company has rolled out its first digital and OOH campaign. Driven by the real-life hassles that families and young couples face during a wedding, the three-week-long campaign, “Venue Sahi Toh Stress Nahi”, aims to highlight the upside of...

MAM Marketing MAM
Fabindia’s association with IPL helped the brand record 40-50% growth

MUMBAI: While retailers across the country have been facing a decreased footfall in the stores, Fabindia’s partnership with the Indian Premier League this year helped it record a growth of up to 50 per cent. For a brand, that had never advertised on television before, this association with the big-...

MAM Marketing MAM
Fulcro to handle Whisper’s digital creative mandate

MUMBAI: Fulcro, an integrated digital marketing and communication agency, recently bagged the digital mandate for Whisper. The mandate is to channelise the entire Whisper range of products on digital, including social media along with an incumbent agency.

MAM Media and Advertising Account
Initiative India to handle media duties of Unacademy

MUMBAI: Initiative India, the media agency of IPG Mediabrands India has bagged the media duties of Bengaluru-based ed-tech startup Unacademy. The agency won the business following a competitive pitch process and the business will be handled by the agency’s Bangalore office.

MAM Media and Advertising Account
Supari Studios creates launch campaign for CRED

Supari Studios, the award-winning content studio invites you to watch the quirkiest explainer video to hit our screens yet - the launch campaign of the members-only platform CRED that allows users to manage their credit card payments from one place.

MAM Marketing MAM
Socxo releases an e-book on Holiday season marketing - Time for buzz marketing with the Mango Man!

Socxo, the Bangalore based brand advocacy solutions start-up, has today launched an e-book for marketers to gear up this coming holiday and festive season. And this season in most parts of the world is a full quarter - October to December.

MAM Marketing MAM
E-com, Media, and Retail saw hike in ad volumes across media during Ganesh Chaturthi: TAM AdEx

MUMBAI: A total of 450+ categories, 6400+ advertisers, and 8500+ brands advertised across mediums (TV, print, and radio) during the festive period of Ganesh Chaturthi (22 August to 12 September), as revealed by a latest TAM AdEx data report. As compared to the last year, the top category of Food...

MAM Marketing Brands
Korean Dramas now in Hindi from One Take Media Co.

MUMBAI: Recent times have seen growing popularity of Korean Content.This surge has been known as "Hallyu--Korean wave” and refers to the way Korean entertainment is spreading around the world .

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories