MAM

This Cricketing Finale, Swiggy predicts a record-breaking number of Indians will turn to food delivery, placing their bets on Chicken Biryani

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/10/swiggy.jpg?itok=lGGAsljN

MUMBAI: Yet another pulsating cricket season is about to conclude, with the audience all over the country glued to their screens. Keeping them company were some delicious matchday fares that they ordered online, enhancing the entire experience. As India prepares for the finale, here is a replay of the gastronomic choices from this year’s match:  

Smashing debut by tier 2&3 cities
Smaller cities like Vapi, Pilani, Kanyakumari, Rewa, Nizamabad and Kadapa have emerged victorious, as they saw over 117-fold increase in orders once IPL started.

Smaller cities not only ordered more often but also spent more: Cities like Shillong, North Goa, Shimla and Ooty left many of the metros behind to make high value orders.

Swiggy6 goes the distance
This IPL season, we saw a flurry of sixes being hit. Swiggy made the massive sixes even more enjoyable with its Swiggy6 real time offer, rewarding users each time a batsman hit a six.

Foodies in Hyderabad, Bangalore and Delhi placed the maximum orders every time there was a sixer! Not far behind were foodies in Kota, Bhubaneshwar and Jaipur who made it to the top 10 cities
One Swiggy user scored a half century of his own by placing a total of 52 orders just after sixers this IPL season
What Indians celebrated a Six with: Every time a batman hit a six, Indians celebrated by ordering these dishes- Chicken Biryani, Paneer Butter Masala, Chicken Fried Rice, Kadai Paneer, Masala Dosa, Veg Biryani and Tadoori Chicken.

The day it rained Sixes! On 10th April, when the batsmen made mincemeat of the leather ball, with 25 sixes, the highest in IPL 2019 as yet! Fans made the most of the fireworks, as the maximum orders were placed using the Swiggy6 code on this day!

Saving precious runs and some moolah too!
While Bengaluru did not make it to the finals, they won by saving the most while ordering this IPL. Other cities such as Hyderabad, Chennai, Delhi, Mumbai, Pune, Kolkata, Gurgaon and Jaipur also saved through Swiggy’s Match Day Mania

North Indian and Chinese were the most ordered cuisine this IPL 2019; Along with the players covering the ground to save the singles, in just six weeks, Swiggy delivery partners travelled a total 54,81,337 kms just to deliver orders placed after a six (Swiggy6 orders). For perspective, that is close to 140 times around the circumference of the Earth! 
Indians saved big on Sixes: In just 6 weeks, IPL foodies saved around 100 MN INR by placing an order 6 minutes after a six was hit (using Swiggy6 alone). 

Pizza the favourite match nibble
With the unpredictable IPL match fortunes each day, most Indians decided to put their trust in the good old North Indian dishes followed by Chinese during match days.

While main course items across cuisines saw a steady rise of 9% in orders, snacks saw a 31% rise in orders.

Items like Kebabs, Samosa and Chicken wings saw a rise of close to 10% and pizza saw a rise of almost 20% during the IPL season.

Match Day Nibbles- non-metros take a bite
Smaller cities like Kota and Vizag have emerged as the dark horses, continuously making their presence felt in the ordering snackable items like French fries, Pizza, Samosas, kebabs and Wings.
Taking their love for samosas to the next level, one foodie in Ahmedabad ordered 1140 samosas this IPL season alone!
Jaipur and Vadodara ordered more Pizza than Kolkata and Gurgaon
Guntur and Vijayawada ordered more wings this IPL than Lucknow and Chandigarh
Top cities this IPL:
Bengaluru, Hyderabad, Chennai, Delhi and Mumbai continued their reign at the top of the pile with the highest number of orders this IPL season
Most ordered dishes: Chennai and Kolkata stuck to the bankable Chicken Biryani
Delhi bowled for Dal Makhni and Bangalore batted for Masala Dosa
Mumbai threw a googly by opting for Dal Kichadi as the most ordered dish this IPL
Bangalore ordered the most Chicken Wings
Delhi ordered the most Pizza and Samosa
Mumbai ordered the most Nachos
Chennai ordered the most French Fries
Orders through mobile OTT platforms was the new pitch for foodies
Seamlessly blending the joy of watching Cricket with delicious food, Swiggy integrated its POP feature in the popular OTT platform Hotstar. The partnership was a hit and saw cricket fans who were already on the platform ordering their favorite fares using Swiggy.

Not missing a single delivery, Delhi and Hyderabad placed the most orders (on Swiggy POP) while streaming the match on their mobile phones (on Hotstar)
Not far behind were cricket fans from Kota and Vizag who were amongst the top tier 2 cities to place maximum Swiggy orders on Hotstar.
Indian Foodie’s Batting Order on Hotstar: Top dishes ordered on Swiggy POP while streaming the match on Hotstar: Chicken Biryani and Mutton Biryani, followed by Chicken Shawarma, Pav Bhaji, Masala Dosa, Chicken Burger, Aloo Tikka Wrap and Reshmi Chicken Kebab Wrap, Potato Chilli Shots with Mayo Dip, Classic Maggi with Cold Coffee and Chocolate Fantasy rounded up the dream team!

Note: Swiggy is India’s largest food ordering and delivery platform. The above findings are derived from Swiggy’s order analysis from March 23, 2019 to May 6, 2019 for over 140+ cities including metros, tier 2&3 cities.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/sanjay..jpg?itok=v6b9EPkr
UFO Moviez reinforces cinema advertising offering

UFO Moviez, India’s largest digital cinema distribution network and in-cinema advertising platform with 3600+ screens across 1200+ cities, has unveiled a new brand identity, which is intended to explicitly represent the company’s core business offering i.e. cinema advertising and add value to its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/asian.jpg?itok=s_uEH4i0
Asian Paints Presents Fibre Ulla Ultima Protek: NEW TVC - Josettan's Classroom

Homes in Kerala tell a story of tradition, beauty and magnificence, clearly the most important asset for people of Kerala and to keep it beautiful they need the best. Vagaries of weather in Kerala expose the houses to two of the biggest problems in Exterior that is Villal (crack) and Paayal (algae...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/Myntra.jpg?itok=Q5MNVT_e
Myntra Launches Luxury Fashion brand, Pernia's POP-UP SHOP ahead of the wedding season

Mumbai: Myntra announces the launch of ‘Pernia’s POP-UP SHOP’, the luxury fashion store for men and women offering exclusive designer merchandise from leading names in the world of fashion. With this association, Myntra will now offer a range of designer wear for women from over 25 leading Indian...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/CenturyPly.jpg?itok=yfqot2-h
CenturyPly pledges towards a healthier life with their new campaign #HardcoreHappySoul

National :  Pledging towards a healthier society, CenturyPly announced their digital campaign #HardcoreHappySoul on Facebook and Instagram. With this campaign, CenturyPly aims to encourage the fitness enthusiasts to get more people into the habit of fitness by motivating them to take up a 10 days...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/gurp.jpg?itok=Sql0WbgQ
Digital promotions & Kingfisher’s popularity to lead Ultra Witbier in craft beer segment

Traditionally known to be a whiskey and rum market, India, in the past few years, has developed a fine taste for beers as well. They have started differentiating and accepting that beer, amongst the larger alco-beverage offerings, offers refreshment in a far more suitable manner across a larger...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/cnbc_0.jpg?itok=GUvz8O6l
CNBC-TV18's #CNBCTV18Tweetathon trends among 10 top twitter campaign

MUMBAI: Celebrating a milestone, CNBC-TV18, India’s leading English business news platform hosted nation’s biggest business unconference- CNBC-TV18 Tweetathon. The digital campaign witnessed industry veterans from a wide-range of sectors. To add more meaning to their anniversary they created &...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/Godrej_Interio.jpg?itok=iv-EFBQ6
Times OOH helps Godrej Interio set up Experience Zone at Mumbai Airport

India’s largest outdoor Advertising agency, Times OOH has helped Godrej Interio in setting up a first-of-its-kind experience centre in the garb of a retail space, at Terminal 2 of the Chhatrapati Shivaji Maharaj International Airport in Mumbai.

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/rahul.jpg?itok=MKHdBQVU
Rahul Mehta joins Kaizzen as Chief Operating Officer

Kaizzen, a leading Public Relations and Digital Media Agency, has strengthened its senior leadership team, with the appointment of Rahul Mehta as COO its India operations.  Mehta will focus on driving business growth across practice areas, providing strategic senior counsel, consolidating existing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/Detel.jpg?itok=kVcshzr2
Detel becomes official gifting partner for 'MTV Beats Turns 3 Contest'

MUMBAI:  Detel, the world's most economical feature phone, TV and accessories brand is the official gifting Partner for the MTV Beats Turns 3 Contest. Celebrating its 3rd birthday with #TeenGunaFun, India’s 24*7 Hindi music channel, MTV Beats promises to bring an exciting line-up for December. The...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories