MAM

×

×

This Cricketing Finale, Swiggy predicts a record-breaking number of Indians will turn to food delivery, placing their bets on Chicken Biryani

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/10/swiggy.jpg?itok=lGGAsljN

MUMBAI: Yet another pulsating cricket season is about to conclude, with the audience all over the country glued to their screens. Keeping them company were some delicious matchday fares that they ordered online, enhancing the entire experience. As India prepares for the finale, here is a replay of the gastronomic choices from this year’s match:  

Smashing debut by tier 2&3 cities
Smaller cities like Vapi, Pilani, Kanyakumari, Rewa, Nizamabad and Kadapa have emerged victorious, as they saw over 117-fold increase in orders once IPL started.

Smaller cities not only ordered more often but also spent more: Cities like Shillong, North Goa, Shimla and Ooty left many of the metros behind to make high value orders.

Swiggy6 goes the distance
This IPL season, we saw a flurry of sixes being hit. Swiggy made the massive sixes even more enjoyable with its Swiggy6 real time offer, rewarding users each time a batsman hit a six.

Foodies in Hyderabad, Bangalore and Delhi placed the maximum orders every time there was a sixer! Not far behind were foodies in Kota, Bhubaneshwar and Jaipur who made it to the top 10 cities
One Swiggy user scored a half century of his own by placing a total of 52 orders just after sixers this IPL season
What Indians celebrated a Six with: Every time a batman hit a six, Indians celebrated by ordering these dishes- Chicken Biryani, Paneer Butter Masala, Chicken Fried Rice, Kadai Paneer, Masala Dosa, Veg Biryani and Tadoori Chicken.

The day it rained Sixes! On 10th April, when the batsmen made mincemeat of the leather ball, with 25 sixes, the highest in IPL 2019 as yet! Fans made the most of the fireworks, as the maximum orders were placed using the Swiggy6 code on this day!

Saving precious runs and some moolah too!
While Bengaluru did not make it to the finals, they won by saving the most while ordering this IPL. Other cities such as Hyderabad, Chennai, Delhi, Mumbai, Pune, Kolkata, Gurgaon and Jaipur also saved through Swiggy’s Match Day Mania

North Indian and Chinese were the most ordered cuisine this IPL 2019; Along with the players covering the ground to save the singles, in just six weeks, Swiggy delivery partners travelled a total 54,81,337 kms just to deliver orders placed after a six (Swiggy6 orders). For perspective, that is close to 140 times around the circumference of the Earth! 
Indians saved big on Sixes: In just 6 weeks, IPL foodies saved around 100 MN INR by placing an order 6 minutes after a six was hit (using Swiggy6 alone). 

Pizza the favourite match nibble
With the unpredictable IPL match fortunes each day, most Indians decided to put their trust in the good old North Indian dishes followed by Chinese during match days.

While main course items across cuisines saw a steady rise of 9% in orders, snacks saw a 31% rise in orders.

Items like Kebabs, Samosa and Chicken wings saw a rise of close to 10% and pizza saw a rise of almost 20% during the IPL season.

Match Day Nibbles- non-metros take a bite
Smaller cities like Kota and Vizag have emerged as the dark horses, continuously making their presence felt in the ordering snackable items like French fries, Pizza, Samosas, kebabs and Wings.
Taking their love for samosas to the next level, one foodie in Ahmedabad ordered 1140 samosas this IPL season alone!
Jaipur and Vadodara ordered more Pizza than Kolkata and Gurgaon
Guntur and Vijayawada ordered more wings this IPL than Lucknow and Chandigarh
Top cities this IPL:
Bengaluru, Hyderabad, Chennai, Delhi and Mumbai continued their reign at the top of the pile with the highest number of orders this IPL season
Most ordered dishes: Chennai and Kolkata stuck to the bankable Chicken Biryani
Delhi bowled for Dal Makhni and Bangalore batted for Masala Dosa
Mumbai threw a googly by opting for Dal Kichadi as the most ordered dish this IPL
Bangalore ordered the most Chicken Wings
Delhi ordered the most Pizza and Samosa
Mumbai ordered the most Nachos
Chennai ordered the most French Fries
Orders through mobile OTT platforms was the new pitch for foodies
Seamlessly blending the joy of watching Cricket with delicious food, Swiggy integrated its POP feature in the popular OTT platform Hotstar. The partnership was a hit and saw cricket fans who were already on the platform ordering their favorite fares using Swiggy.

Not missing a single delivery, Delhi and Hyderabad placed the most orders (on Swiggy POP) while streaming the match on their mobile phones (on Hotstar)
Not far behind were cricket fans from Kota and Vizag who were amongst the top tier 2 cities to place maximum Swiggy orders on Hotstar.
Indian Foodie’s Batting Order on Hotstar: Top dishes ordered on Swiggy POP while streaming the match on Hotstar: Chicken Biryani and Mutton Biryani, followed by Chicken Shawarma, Pav Bhaji, Masala Dosa, Chicken Burger, Aloo Tikka Wrap and Reshmi Chicken Kebab Wrap, Potato Chilli Shots with Mayo Dip, Classic Maggi with Cold Coffee and Chocolate Fantasy rounded up the dream team!

Note: Swiggy is India’s largest food ordering and delivery platform. The above findings are derived from Swiggy’s order analysis from March 23, 2019 to May 6, 2019 for over 140+ cities including metros, tier 2&3 cities.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/21/Colgate-new.jpg?itok=uwdwyc6b
Colgate Dental Cream rises as top brand in BARC week 37 rankings

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 07 September 2019 and 13 September 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/skin.jpg?itok=4s9Mm1Rf
RSH Global’s brand Joy introduces its new advanced skincare product range ‘Revivify’ to address advanced skin care concerns

MUMBAI: Kolkata-based FMCG giant, RSH Global’s ‘Joy’ announced its latest offering in the skincare product range category, ‘Revivify’. With the new range, RSH Global is addressing the need for brightening and aging issues suitable for its customers across India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/platinum.jpg?itok=dhhD3sLu
PGI India launches “Men of Platinum” marking the emergence of a new breed of men – Men of Character

MUMBAI: The need for a new definition of masculinity has never been felt more before. In the wake of various narratives through time ranging from archetypes of the alpha male, the provider, the strong & silent one, the ideal husband, the ideal son  to the more recent narratives of the smooth...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/dentsu.jpg?itok=dvhd99en
Dentsu Impact wins creative mandate for V-Mart Fashion

MUMBAI: V-Mart, one of the biggest retail chains of India, has brought on board Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, as its planning and creative agency partner for V-Mart Fashion. With this announcement, V-Mart is poised to enhance its marketing strategy in...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/hritik.jpg?itok=hn7pd9me
Superstar, Hrithik Roshan becomes the ultimate photobomber

MUMBAI: The backbone of the Indian Film Industry is its large, loyal and extremely loving fanbase. The success behind any film, actor or director is credited to the audience that has made them the superstars they are today and has made the Indian film industry one of the biggest and most powerful...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/sohalikhan.jpg?itok=SfcdI2YP
Soha Ali Khan joins ‘House of Pataudi’, as brand ambassador; Stars in new campaign for Durga Puja with brother Saif

MUMBAI: ‘House of Pataudi’, the ethnic wear brand, co-owned by Myntra, Saif Ali Khan and Exceed Entertainment, announces Bollywood actor Soha Ali Khan, as its brand ambassador. Soha will helm all major campaigns across media platforms and is slated to appear in her first campaign for the brand, set...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/amul.jpg?itok=nm7nmNeX
Lodestar UM facilitates unique association between Amul & Cricket South Africa with high visibility during matches

MUMBAI: Lodestar UM (An IPG Mediabrands Company) one of the leading media agencies in India, has brought together India's largest dairy brand, Amul and Cricket South Africa in a unique and innovative partnership. The agency has facilitated a two-pronged media deal for Amul for the on-going Proteas...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/puja.jpg?itok=vMLVHE1n
Pantaloons celebrates Pujo rockstars with new campaign

MUMBAI: Pantaloons, India's leading fast fashion brand from Aditya Birla Fashion and Retail Ltd commemorated the homecoming of Goddess Durga by unveiling its new campaign ‘Hello Pujo Rockstars’. This thematic campaign shows Pantaloons as a progressive brand that walks hand in hand with the go-...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/20/ganaguly.jpg?itok=6WlA_yHC
Kansai Nerolac announces Shera Para Shera Pujo 2019

MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’, announced the fifth edition of its most awaited Pujo activity, Nerolac ‘Shera Para Shera Pujo’ with renowned cricketer Sourav Ganguly. This year, as a first, ‘Shera Para...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories