MUMBAI: The India Chapter of the International Advertising Association (IAA) has appealed to all segments of the industry to take a deep breath and deal with all its stakeholders with understanding, empathy, and kindness in this hour of crisis.

IAA president & MD – South Asia Discovery Communications India Megha Tata said, “Yes, we are passing through an unprecedented crisis. There is pain and grief all around us. But as they say, extraordinary times need extraordinary responses. Corporates have responded with alacrity and fortitude to the call of the nation. Money and material is being raised to help those in need. Communication is being used, and will be used, to strike a chord of positivity.”

As a responsible industry association with a unique mix of members including leaders from the world of marketing, advertising and the media, the IAA is appealing to all stakeholders in the industry to deal with one another with a degree of sensitivity, understanding, empathy and kindness, said Tata.

IAA Leadership Awards Committee chairperson and Lodestar UM India CEO Nandini Dias shared that the campaign seeks to dip into the reserves of goodness that exist in all of us and create strong foundations for long term renewal. 

“For three years now IAA through a well-managed campaign has been urging industry leaders to save lives by adopting flexi-timings. It evoked a very positive response. This time the challenges are different. We need to rebuild lives and livelihoods irrespective of where you work from or whether you belong to a local or global organisation. And of course, as we always maintain, communication should be a force for good,” she added.

The campaign was created by the Madison BMB team of Rohan Joseph CD Copy, Vallabh Yeolekar CD Art, and CEO & CCO Raj Nair.