MAM

The Viral Fever’s Black and White Original, Kota Factory gains impressive response

The first two episodes of the show garner over 7 million views on TVFPlay and YouTube

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/25/kota.jpg?itok=7j-H27VK

MUMBAI: Delivering on its promise of providing true value brand solutions whilst entertaining Millennials, The Viral Fever (TVF) launched the first Indian black and white web series, Kota Factory, on 16th April 2019. TVF Originals series Kota Factory revolves around the lives of IIT aspirants based in Kota, the coaching center industry and the vicissitudes of a student’s life. Starring Mayur More, Jitendra Kumar, and Ahsaas Channa; Kota Factory has been extremely successful impressing the audience with a gripping storyline and a stellar cast. The success of this TVF Original is evident from the rather impressive 4.6 million views garnered by the first episode itself, on YouTube alone. Taking forward this extraordinary response, the second episode of Kota Factory, which released on 23rd April, has already received over 2.1 Million views on YouTube in just 24 hours after going live, hinting at the following the show has already garnered.

Sameer Saxena, Chief Content Officer and Head, TVF Originals said, “We are immensely delighted over the response we have received for Kota Factory. This is the first Indian web series which is being showcased entirely in black and white, furthering our vision of always pushing the envelope with our stories. Our hard work has paid off and it is truly exciting to see audiences falling in love with the show and the characters. Such love and appreciation from the audience makes us work even harder towards delivering premium quality relatable content for all our viewers, which is what TVF stands for.”

To give the audience a feel on ground the cast along with Creator Saurab Khanna and Writer Abhishek Yadav visited IIT Powai to introduce the show to the students in Mumbai. The on-ground screening was extended to cities like Kota and Jaipur where the cast was joined by Director Raghav Subbu which saw over 300 students in attendance.

The upcoming episodes of Kota Factory are about to bring in a lot more excitement and suspense for the viewers as the protagonist Vaibhav (Mayur More) has finally begun his journey towards becoming an IITian – it now remains to be seen what new adventures will he encounter in this quest of his and how his friends and his teacher Jeetu Bhaiya (Jitendra Kumar) will help him through it all!

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/24/devi.jpg?itok=KEGEf4gZ
Brands celebrate Durga Puja as the festival of resilience

Durga Puja is a time when people come together in joy and celebration. The streets are chock-a-block with revellers, the night glows with colourful light displays, and the very air thrums with excitement and gaiety.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/jsw.jpg?itok=5acOe43H
JSW Steel Q2 net profit falls 37% to Rs 1,595 crore

MUMBAI: JSW Steel reported a net profit of Rs 1,595 crore for second quarter (July-September) of FY21, down 37 percent against a net profit of Rs 2,536 during the same period last year. However, it’s a far cry from the performance in the June quarter when it had reported a net loss of Rs 582 crore...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/neslte.jpg?itok=rPT12a9A
Nestle India clocks double digit growth on the back of in-home consumption

NEW DELHI: Nestle India has clocked total sales of Rs 3,525 crore in Q3 2020 ending on September 30, 2020. Domestic sales as well as total sales grew at 10.2 per cent and the total profit during this period was Rs 587 crore. As a result, the company has announced an interim dividend of Rs 135 per...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/emami.jpg?itok=ypirvfbM
Dia Mirza and Ranveer Brar endorse Emami Healthy & Tasty‘s new cooking oil

NEW DELHI: Emami Healthy & Tasty has roped in actor Dia Mirza and celebrity chef Ranveer Brar for the digital campaign Ab Har Nivala Immunity Wala (Now every bite is rich in immunity) of their new cooking oil ‘Smart Balance.’ Zoo Media worked on the campaign, with FoxyMoron overseeing its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/aditya.jpg?itok=w3e9wMEm
Flipkart acquires 7.8% stake in Aditya Birla Fashion

New Delhi: Flipkart Group has acquired a 7.8 per cent stake in Aditya Birla Fashion and Retail (ABFRL) for Rs 1500 crore. ABFRL has approved the raising of Rs. 1500 crore by way of preferential issue to Flipkart Group. The equity capital will be raised at Rs 205 per share. The promoter and promoter...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/life.jpg?itok=YlgGXtq1
Lifestyle celebrates Dil Se Diwali

NEW DELHI: Lifestyle has launched its festive campaign #DilSeDiwali, which encourages people to celebrate the festival of lights in their own way. Conceptualised by Wunderman Thompson South Asia, the campaign is particularly relevant in today’s context where everyone is looking forward to dressing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/norton.jpg?itok=WphWkWoG
NortonLifeLock launches first communication campaign in India with Havas Group

MUMBAI: Cybersecurity company NortonLifeLock has launched its first communications campaign in India with the aim to create awareness amongst consumers to help protect their personal data.  The communication pivots on the fact that our data is now even more vulnerable than ever and ‘prying eyes’...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/snapdeal.jpg?itok=tsBluhuE
Snapdeal targets low-end value shoppers in strategic shift

KOLKATA: It has been more than six months since the onset of the pandemic. While most businesses have taken a major hit, e-commerce has been have a rollicking time with a further boost projected during this festive season.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/virat.jpg?itok=VmdzlUN_
Great Learning places a great bet on the IPL

NEW DELHI: The outbreak of Covid2019 has turned out to be a watershed moment for the ed-tech sector, encouraging brands to acquire new subscribers and expand their business verticals. Both professional and school-level courses have witnessed a spurt in takers during the lockdown period.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required