MAM

The verdict is out: Kids love Selfie with Bajrangi

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/28/bajanrangi.jpg?itok=q24Ti0L_

MUMBAI: Cosmos-Maya’s Selfie With Bajrangi airing on Hungama TV is on its way to become the next big thing in kids’ animation. Given its consistently high ratings, trade is abuzz with reports of the show being touted as the next big thing.

Selfie with Bajrangi’s success can be attributed to the fact that it has the ability to speak to its target audience in a language and manner that the kids love and appreciate. The protagonist Ankush's life changes when he meets Bajrangi, the 7-year-old avatar of Hanuman, who no one but he can see. The show is modeled on kids’ day to day lives and it beautifully captures the nuances of Indian culture. Bajrangi does not just help his buddy Ankush with his day to day problems, he also inspires millions of kids who watch the show. He is a true friend and an angel figure to the viewers.

After its successful launch on Amazon Prime Video in Oct, 2017, the first half was launched on Hungama TV as a summer holiday attraction early this year. The kids have loved absolutely every aspect of the show

Now the second half has made the show an even bigger hit. It is now rubbing shoulders with the likes of Motu Patlu, another Cosmos-Maya IP. It began airing on Hungama TV 29 Sep, 2018 onwards and has been a category topper ever since. It has managed a 30% increase in average ratings in comparison to the first half!

Speaking on the development, Anish Mehta, CEO, Cosmos-Maya said “Selfie With Bajrangi is the first ever series to have little Hanuman as a buddy. Only Ankush can see Bajrangi. He is invisible to the rest of the world. This is a new idea which has worked. He is not out to save the world, rather he befriends Ankush and helps him with his day to day issues in a mundane setting. Both Bajrangi and Ankush are extremely loved by kids and families across markets.”

The show is currently airing across day-parts on Hungama TV and is available in Hindi – Tamil – Telugu. 

Dheeraj Berry, SVP, Development & Current Projects, and creator of Selfie With Bajrangi said “The idea of having the revered figure in a slice of life, buddy comedy has worked wonders with young viewers. As a leading studio, our endeavor has always been to come up with novel ideas to create futuristic trends.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/img_19012022_153224_800_x_800_pixel.jpg?itok=4jB_Kr-S
Industry veteran Prasoon Kumar joins Arzooo as VP-strategy

Mumbai: Consumer electronics veteran Prasoon Kumar has joined B2B commerce platform Arzooo as vice president, strategy. Kumar has been at the forefront of leading distribution, sales and channel strategy for some of India's largest white goods brands. At Arzooo, Kumar's charter will be to drive the...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/img_19012022_143831_800_x_800_pixel.jpg?itok=auynM6hR
Parle Hide & Seek plays cupid for adolescent love in new campaign

Mumbai: With still some days to go for Valentine’s Day, food company major Parle Products has launched its latest advertising campaign for its chocolate chip cookie brand Hide & Seek highlighting feelings of adolescent romance. 

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/img_19012022_134706_800_x_800_pixel.jpg?itok=MwcxrkTW
apna appoints Shantanu Preetam as its first CTO

Mumbai: Homegrown jobs and professional networking platform apna has announced the appointment of Shantanu Preetam as its first chief technology officer (CTO). As the CTO at apna, Preetam will be responsible to build upon the technology foundation, strengthening it further through the platform and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/img_19012022_132621_800_x_800_pixel.jpg?itok=g8ULB0NJ
Chimp&z Inc bags digital mandate for MuscleXP, Man Arden

Mumbai: Merge Infinity Network’s integrated marketing agency Chimp&z Inc has bagged the digital marketing mandate for MuscleXP, a premium-quality sports supplement brand, and Man Arden, a male grooming and skincare brand from the house of Emmbros Overseas Lifestyle Pvt Ltd. As part of the...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/asleen.jpg?itok=UeAyPT3a
Onsurity names Asleen Madhok as PR & corporate communications head

Mumbai: Onsurity, the tech-led monthly subscription-based employee health benefits platform has named Asleen Madhok as its public relations and corporate communications head.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/19/img_19012022_125244_800_x_800_pixel.jpg?itok=WtMFG94J
Amazon’s Kunal Tiwari joins GoKwik as chief product officer

Mumbai: GoKwik on Wednesday announced the onboarding of Amazon’s Kunal Tiwari as its chief product officer. According to a statement, the company aims to expand its product portfolio and further strengthen its existing product suite to offer best-in-class support to D2C brands. In his new role,...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/zee-learn.jpg?itok=iBCbfm6f
Zee Learn appoints Anish Shah as chief financial officer

Zee Learn on Tuesday announced the appointment of Anish Shah as chief financial officer (CFO).

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/img_18012022_184503_800_x_800_pixel.jpg?itok=Jy1k5YMH
Zepto unveils new campaign for its fruits & vegetables offering

Mumbai: Grocery delivery app Zepto has launched a new DVC to drive its biggest offering yet - fruits and vegetables.  Coming just a few months since its launch campaign, this latest campaign developed by L&K Saatchi & Saatchi consists of three digital films that build on the brand’s promise...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/18/img_18012022_184150_800_x_800_pixel.jpg?itok=pggxs4UK
Crypto exchange OKEx rebrands as OKX

Mumbai: Cryptocurrency exchange OKX  on Tuesday announced a company-wide rebrand that reflects the dynamism and accelerating adoption of cryptocurrency. This shift, as highlighted by the company’s name change from OKEx to OKX, reflects the platform’s growing number of wealth creation opportunities...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required