NEW DELHI: Pop culture merchandise retailer The Souled Store has awarded its PR mandate to BRANDiT communications. The agency will be responsible for handling the reputation management, crisis communication and influencer engagement for the brand.

BRANDiT Communications managing partner Manjuu Rangarajan, said, “The Souled Store is a brand for millennials who love series and movie characters. Our experience of working on various lifestyle brands will enable us to position The Souled Store on relevant platforms. We are thrilled to partner with The Souled Store and look forward to create a compelling campaign which will help the brand to meet its business objectives.”

The Souled Store co-founder Vedang Patel shared, “We are excited to partner with BRANDiT Communications. Their vast experience in the lifestyle space will enable us to scale new heights. We are confident that this association will enable us to build a strong image among consumers and investors in the market.”

The Souled Store merchandise has a vast collection dedicated to various themes like Friends, Spiderman, WWE, Scooby Doo, Tom and Jerry and many more.

With more than a decade’s experience in the industry, BRANDiT communications handles clients across three verticals – start-ups, lifestyle and MNC’s, like Assiduus Global, Han Digital, Sportz Village and Body Craft. The Souled Store is a great addition to the same.