The Minimalist bags top honours for Tata AIG’s digital experience transformation

The Minimalist bags top honours for Tata AIG’s digital experience transformation

The Mumbai-based agency was bestowed three golds in the General Insurance Category

The Minimalist

Mumbai: Creative solutions group The Minimalist was recently awarded three top awards at the Drivers of Digital Awards and Summit (DoD) and BFSI Stallion Awards. Of these, the agency bagged two golds in the ‘Best User Interface’ and ‘Best User Experience’ categories for Tata AIG at DOD Awards, and one gold for the Best UX in General Insurance Category at the BFSI Stallions Award event. 

The Minimalist co-founder Sahil Vaidya said, “We at The Minimalist are extremely elated with our triumph. It is an honour to be recognised for our work by the DOD and BFSI Stallion Awards and acknowledging it on this significant platform. We would also like to extend our gratitude to our client Tata AIG, who believed in us and provided us the opportunity and complete support to build something exciting for the brand.” 

He further added, “2021 kicked off with a great start for us at The Minimalist with this prestigious recognition and I would like to dedicate this award to the entire team, who have unceasingly contributed towards offering the best of our services and led us to this win. We look forward to continuing to serve our clients with new and exciting methods in the digital space.”

Tata AIG General Insurance COO Amit Ganorkar added, “I would like to convey our heartiest congratulations to the team at The Minimalist. We are tremendously proud to partner with them on our digital journey. The team successfully brought to life a mobile-first, simple and modern website that will anchor our e-business.”