The LIC of India launches its new digital campaign, goes offline to promote the same

LIC wants youth to understand the importance of life insurance

MUMBAI: The LIC of India which recently launched a new digital campaign to promote the importance of life insurance in different phases of life, has taken the campaign offline to reach out and engage with the audience, bringing in a personal touch. The campaign called - Smart logon ki clear hai priority, baaki sab baadmein, Pehle LIC, showcases the importance of having a life insurance to live one’s dream.

It shows that ups and downs are a part of life and it is significant and essential to have life insurance. Having life insurance helps one fulfill their dreams like owning a start-up, buying a house, going abroad for further studies or even planning a nice holiday.

To reach out to maximum audience and to celebrate with them, the brand conducted a flash mob in association with Screenox Media at a mall in Mumbai, to encourage the youth of today to prioritize life insurance for themselves and their families. The flash mob saw the young boys and girls dance to the signature steps of the jingle, thus creating a strong brand connect. The flash mob has been beautifully aligned with Valentine’s Day celebration, and dancers were seen holding a Love note saying “On this Valentine’s Day, gift your loved ones “Jeevan bhar ka saath”. 

Rhythm and beats are the best way to get the message across to youth and with this step LIC wants that youth should appreciate the importance of life insurance early in their life. 

Speaking on the same, LIC corporate communications executive director K. Rajivan Nair said, “Today’s young generation loves to stay in motion all the time, they want to pursue their passions and hobbies at 100 per cent. We want to be together with them in their journey of achievement and advancement with our robust offerings. To build a stronger connect with the youth, we are continuously taking new initiates, and this flash mob is an extension of our Digital, Radio and TV campaign. We are glad to see it being received so well. We are sure, we will be able to help the youth of today understand the importance of taking life insurance via our various initiatives.”

Latest Reads
T-Series and RED FM announce an all-star fundraiser ‘The Care Concert’

MUMBAI: Private radio networks 93.5 RED FM and music label company T-Series have brought a brand-new digital initiative ‘The Care Concert’ on 11 April 2020, 6 pm onwards. While everyone is at home during the 21-day lockdown, both the brands thought of collaborating for an initiative, which helps in...

MAM Marketing MAM
MMA India announces new categories, calls for entries to 2020 SMARTIES awards

MUMBAI: The Mobile Marketing Association has announced new categories for the ninth edition of SMARTIES India Awards 2020, scheduled for September in Mumbai, India. The SMARTIES are the world’s only global mobile marketing awards programme honouring innovation, creativity and success, and MMA is...

MAM Marketing MAM
Ogilvy Delhi wins creative & digital duties of Sleepwell

MUMBAI:  Sheela Foam has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell. This was the result of a multi-agency pitch.  Sheela Foam looks to expand its product portfolio whilst maintaining its strong growth in the mattress category....

MAM Marketing MAM
Neena Dasgupta, CEO & Director, Zirca Digital Solutions Wins the Tech Trailblazer Award

MUMBAI: Neena Dasgupta, CEO & Director, Zirca Digital solutions has been honoured  with the ‘Female Tech Trailblazer’ of the year at the Tech Trailblazer Awards 2020. She has won the award for the second year in a row. She is the first woman from India to win this prestigious award, chosen from...

MAM Marketing MAM
Pocket Aces' Loco upgrades its product offerings

National, 1st April, 2020: Pocket Aces, India’s leading digital media entertainment company, announces a major product update for its gaming app, Loco. Dedicated to democratizing gaming entertainment, Loco will now allow its users to stream on the app, with a specific focus on gaming. This will...

MAM Marketing MAM
82.5 Communications creates #LetsStayHome campaign for CERA

MUMBAI: In this troubled time due to COVID-19 when people are being advised to stay home, CERA, a complete home solutions provider and 82.5 Communications have engaged with people in a special way. CERA Sanitaryware being the product which  offers almost all product categories—sanitaryware, faucets...

MAM Marketing MAM
Godrej Interio releases ‘Work From Home’ guide

MUMBAI:  Godrej Interio has announced the release of its exclusive guide: ‘Stay Healthy. Be Productive’ – a ‘Work From Home’ guide that reveals the challenges and solutions for the modern-day home-office setups.

MAM Marketing MAM
Wunderman Thompson encourages consumers to work out while staying in

MUMBAI:   With India going into lockdown for a longer period, it has become even more difficult for health enthusiasts to continue their regular workout regime. Parag Milk Foods, for its sports nutrition brand ‘Avvatar’, had come up with a campaign encouraging consumers to continue with their daily...

MAM Media and Advertising Ad Campaigns
mCaffeine partners with Clinikk to provide free medical facilities for the employees and their families in the current COVID-19 pandemic

MUMBAI: mCaffeine, India’s fastest growing caffeine infused personal care brand has partnered with Clinikk, the healthcare startup to provide free medical facilities for the employees and their families in this current 21 day lockdown due to COVID-19 pandemic.  

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required