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Guest Column : The Importance of User Experience for business you must know

Decoding how a great UX design can boost businesses and predict the consumer journey.

New Delhi: With the ever-global and ever-evolving digital world, what makes your business or brand stand out is your User Interface (UI) and User Experience (UX) design and development. UX design and development is one of the most crucial elements in your branding and marketing strategy. It is the spark that determines the end-users experience and first impressions of your website or mobile application when discovering and interacting with it.

So a simple UX with high-quality images and content is not enough when it comes to today’s rapidly competitive markets and multiple platforms of marketing and marketplaces. An exemplary user experience starts with incorporating easy using features to eye-catching creative designs to top-notch valuable content with layers of attractive and impressionable animations and motion graphics to quick loading time and mobile & other device optimizations to enhance user convenience. Let’s understand why UX design and development are important for your business.

The importance of UX design can’t be stressed enough. To begin with, it lays the groundwork for your brand’s values and importance to be perceived digitally. A good user experience primarily focuses on understanding the user’s needs. It also serves the purpose of providing a helpful, positive experience that helps in customer loyalty and retention towards your brand or business.

In addition to these factors, a worthwhile user experience gives you advanced customer insights, predicts the consumer journey, understands the preferences, needs, likes, dislikes, limitations, and valuable insights of the consumer. Such first-hand data helps your brand optimize marketing strategies, conduct fruitful business practices, and attract new consumers with similar preferences.

Implementing a great UX design can boost your brand or businesses and multiply your search engine optimization. User experiences are one of the biggest factors to a good SEO ranking and the success of your pay-per-click campaigns.

Since Google’s objective is to serve the most relevant information to users and promote great user experiences in their search results and rankings, your brand or business’ website or mobile application with a magnificent UX design is sure to get the added advantage and improve your SEO ranking. Advertising mediums such as Google Ads actively monitor and score the results of their metric “landing page experience” in all ad campaigns and provide you suggestions to improve the user journey.

A great UX design can bring your brand or business valuable conversion and build loyal customers. The simple science behind it is, a customer comes looking to have their requirement met, while searching there are hundreds of websites out there providing solutions but your brand or business website can be the one-stop solution to all their needs if your UX designs are simple and value providing. Most of the time, customers are impatient to find the answers for their search, and hence you can optimize your UX design to reduce their level of effort to the minimum to get your brand or business maximum conversions through your website or mobile application.

Naturally, when customers find the answers to their search, they are more likely to visit your website or application again, thus increasing customer loyalty and building customer interaction further.

The two key points to focus on achieving such valuable conversions are meaningful content and call-to-action and an easy user journey.

Content is the king at all levels, your content is what defines the value to your customers. Choose only to put relevant and easy-to-understand content with highlights of unique selling points of your product or service. Your UX design should position your call-to-action buttons in an engaging and attractive style. These buttons should be clear to increase the chances of interaction with your brand and business. An exemplary CTA button shouldn’t be a simple call-to-action but also provide the purpose of clicking it, thereby increasing the chance of clicks.

“Sign up for our newsletter for exciting discounts, tips, and offers” or “Register to avail 10 per cent off” are great click-bait examples. Such UX designs not only provide you data but also a clear demographic understanding of your target audience.

Needless to say, an impressive UX design can touch and inspire many, by making their journey of making a purchase on your website easy and effective. A powerful UX design can leave countless lasting impressions on your customers and their peers through word of mouth building your secured and ever-lasting brand awareness and image.

(Dhananjay Arora is the CEO of Kwebmaker Digital Agency. The views expressed in the column are personal and may not subscribe to them.)

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