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The Effies 2011 introduces new categories

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MUMBAI: Since the time of launch, The Ad Club Bombay organised- Effies has seen a steady rise in the number of entries it receives every year. For 2011, Ad Club has received 300 entries for the marketing and communication awards.


Effies 2011 has seen an increase of 24 entries over the year ago. It is the highest ever since Effie became part of the India Advertising Festival.


This year the Ad Club, after consulting the industry thought leaders, has introduced the new categories/changes at Effies 2011. 
 
B2B Advertising, Rural Advertising and Regional Advertising have been introduced as three new categories. Electronic Goods has been added as an additional sub category under Consumer Durables. This year, Corporate Advertising is sub divided into Corporate Reputation and Social Cause. Also, Internet and Mobile Advertising has been clubbed as Digital Advertising (online / mobile communications).


The Effie judging process is split into two rounds. Round I scores are for short listing and Round II scores are for deciding the metals. The jury panel has presence of some of the best known names from the marketing fraternity and account planners from the Advertising Agencies. The judging process is conducted in conformity with the Rules and Regulations laid down by Effies New York.
 
The final round of judging will happen on 7 December in Mumbai. This round will be represented by the people from marketing and advertising industry.


Marico Limited and Times Television Network are the associate sponsors and Brand Equity is the Bravery Award Sponsor.


The Effie Awards in the presence of Advertising, Marketing, Media, PR and Research fraternity is scheduled for 14 December 2011 in Mumbai.

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