Mumbai: The Coca-Cola Company has appointed Aditi Anand as the head of creative strategy for brand Coca-Cola for India and South-West Asia.

Before joining Coca-Cola, Aditi was HMD Global's head - brand, media, and digital marketing where she was at the helm of brand and media strategy for Nokia mobiles in India.

Aditi brings with her 14 years of industry experience in large-scale global and Indian brands like Flipkart, Bharti Airtel, and Micromax Informatics. She has led teams across multiple marketing sub-functions like brand strategy & media, digital content & experiences, consumer insights, retail, eCommerce, and marketing analytics.

"Excited to start a new inning with The Coca-Cola Company as Head of Creative Strategy on Brand Coke for India & Southwest Asia," Aditi wrote in a LinkedIn post.