The Advertising Club to celebrate effective & pioneering campaign stories at “Effie India Awards 2020’

MUMBAI: The Advertising Club (TAC) India is all set to host the upcoming edition of the coveted COLORS Presents “EFFIEINDIA AWARDS 2020”. The awards that prides itself as being the gold standard in advertising and marketing will once again see the best in class brand stories and pioneering campaigns being celebrated by the industry.  The awards have garnered significant industry patronage by receiving a phenomenal 862 entries – The highest ever garnered at the Effie’s in 19 years of its journey. In another feat, EFFIE’s have also achieved the unmatched industry representation with around 326 industry thought leaders and professionals being a part of the 10 Judging rounds held across three cities – Mumbai, Delhi and Bangalore.  The EFFIE INDIA AWARDS 2020 is scheduled to be held on Friday 10th January, 2020 at 6.30pm at the Seaside lawns of Hotel Taj Lands End Besides the established categories, in the 19th edition of EFFIES the Advertising Club has also introduced interesting categories such as 

● The Internal marketing Award 

● The Disruptive Differentiators award 

● Small Budgets –

o Small Budgets - Products 

o Small Budgets - Service

Speaking about the EFFIE INDIA AWARDS  2020, Mitrajit Bhattacharya, Chairperson of EFFIE Committee said “With a record number of entries received, this year has been the best for Effie India in terms of participation.  The Effie 2020 by adding new categories, bringing sharper definitions to existing categories, introducing new judging guidelines and having a separate jury for judging the coveted Grand Effie have helped evolve the highly coveted awards into an award with more structure and relevance, in lines with the Global Effie awards. 

He further added “I would also like to thank all the jury members comprising senior members of clients, agency and planning heads for their time across Mumbai, Delhi and Bengaluru to judge the most effective marketing work of the year.”

Partho Dasgupta, President of The Advertising Club further added that “EFFIES undoubtedly is the most definitive and coveted Advertising & Marketing award of the country. Awarded to both the Agency and Client, it is the ultimate recognition and benchmark of effectiveness and efficiency that has added to the equity of the brand.  I look forwards to seeing the category torchbearers and their work being celebrated at this prestigious awards event. “

While the list of finalist is put up on the Advertising Club’s website , questions such as  - Who will win the coveted awards like the Grand effie, Client of The year,  Agency of the year  and more will get answered only on Friday 10th January, 2020 at 6.30pm at the Seaside lawns of Hotel Taj Lands End . The event will be followed by Cocktails and Dinner

The Awards will be presented by COLORS with the Category Sponsors being Aditya Birla Capital for the Integrated Advertising Campaign category and UFO Moviez India Limited for the category Media and Entertainment Companies.

The sale of donor passes has already begun and before it gets too late please contact The Adclub Secretariat at 23894091, 23813034 and 23810213. 

Latest Reads
Crompton launches new TVC campaign “Silence Bhi aur Energy Savings Bhi"

MUMBAI:  Leveraging its leadership in the fan’s category, Crompton Greaves Consumer Electricals Ltd has unveiled its latest multimedia campaign called “Silence Bhi aur Energy Savings Bhi” for its new launch of innovative and premium range of SilentPro ceiling fans that is 2X times more silent than...

MAM Media and Advertising Ad Campaigns
Cheil India appoints Sourav Ray as chief strategy officer

NEW DELHI: Cheil India has appointment Sourav Ray as chief strategy officer (CSO). He will advance the integrated planning and strategy for the company. Ray is being promoted internally and will be succeeding Atika Malik with immediate effect.

MAM Media and Advertising People
Nature’s Basket rolls out digital video encouraging customers to celebrate life with good food

MUMBAI: Nature’s Basket, India’s foremost retail destination for fine foods from across the world, has unveiled a new digital film that encourages customers to celebrate life in these tough times. The video, which features popular radio jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi...

MAM Media and Advertising Ad Campaigns
Dettol BSI and Wipro GE Healthcare join forces to strengthen Covid-19 response

With a focus at enhancing public health system, Dettol Banega Swasth India, a flagship program by RB, in partnership with Wipro GE Healthcare India introduced training program for front line health workers amidst the raging spread of COVID-19. The integrated partnership program is aimed at training...

MAM Marketing MAM
Old Spice India appoints Kinnect to handle digital creative mandate

NEW DELHI: Old Spice India, the quintessential men’s grooming brand by Procter & Gamble, has appointed Kinnect to handle its digital creative mandate. The account was won following a multi-agency pitch and will be operated out of the agency’s Mumbai office. The mandate shoulders Kinnect with...

MAM Media and Advertising Account
Consumer sentiments dipping across globe: Kantar Covid2019 barometer

NEW DELHI: Just 36 per cent of the consumers globally are willing to return to via public transport and 56 per cent are preferring delaying visits, for at least one more month, to restaurants/bars, 67 per cent to religious places, 70 per cent to gyms, and 72 per cent to cinemas, globally, reveals...

MAM Marketing MAM
LG Ultragear TEC Challenger Series: The Esports Club announces 5 months of Valorant tournaments

The Esports Club, a Bangalore based esports platform, today announced its five-month plan for Valorant tournaments under their new IP, The Esports Club Challenger Series. The LG Ultragear TEC Challenger Series Powered by JBL Quantum Gaming Headset & AMD has opened registrations and expects...

MAM Marketing MAM
Tata Motors' digital campaign vocalising the need for local

MUMBAI: Tata Motors, India’s leading auto brand in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, today announced the launch of ‘Atmanirbharta by Tata Motors’ – a digital campaign highlighting the existence of localisation...

MAM Media and Advertising Ad Campaigns
Why storytelling is crucial in content marketing

NEW DELHI: Storytelling in content marketing is a vital tool to connect with the audience. Content marketing has always been used in a more personal manner. However, in today’s digital era, brands are eager to not only be creative in their advertising but also using content to sell, connect and...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required