MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have once again come together to launch an important and much-required communication program that will address the issue of violence against women in society. The special campaign will be a part of the upcoming edition of India’s biggest and most inclusive Advertising and Marketing festival Goafest 2020. It will inspire the best advertiser and creators to design high impact behavior change campaigns to aid the fight against violence towards women. The winning campaign will be crowned with the newly instituted special award “The Red Abby” that celebrates the woman and her spirit.

Speaking about the initiative, AAAI president Ashish Bhasin said, “Violence against women is an issue that has been a significant area of concern. It is critical that we as an industry that is responsible and renowned for driving awareness and building perceptions, use our collective capabilities for the betterment of society. We hope that this initiative will help us put together a high impact campaign that will empower women and help change mindsets.”

The Advertising Club president Partho Dasgupta further added, " Addressing the Indian Merchants Chamber, I spoke on this very critical issue and committed the support of the Advertising Club to try and see how communication can be a force for good and help change things for the women in our lives.  I strongly believe that it is imperative that everyone from the industry comes together and leverages our circle of influence to bring about positive social change. “

The most effective and impactful campaign will be recognized through a special award at the coveted ABBY’s 2020.  Leveraging the media linkages of The Advertising Club and AAA’s of I, the winning campaign will be amplified across media ensuring reach and impact.