MAM

Tetra Pak's new TVC marks beginning of its carton equity campaign

MUMBAI: Tetra Pak has launched a television commercial that targets mothers with young children that will air for a period of four weeks on popular channels in India.

The key message of the campaign is that milk is best protected in Tetra Pak cartons and drives home the promise of safety of UHT (ultra-high temperature) treated milk in 6-layer Tetra Pak packages.

The TVC marks the beginning of Tetra Pak‘s cartoon equity campaign and will be supported by several on-ground activities. Besides using social media and its consumer-focused website, Tetra Pak has also planned for workshops for nutritionists, dieticians, paediatricians as well as media professionals to better inform them on how milk is best protected with Tetra Pak technology.

Tetra Pak South Asia Markets MD Kandarp Singh said, “Apart from continuing to highlight the functional benefits of Tetra Pak’s six-layer packaging, the TVC reinforces the overall value proposition by visualising the benefits of UHT processing in a compelling way. The TVC’s call-to-action is for consumers to look for our ‘Protects What’s Good’ motto stamp on Tetra Pak cartons because “with the Tetra Pak sign, it’s 100% fine”.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/19/har.jpg?itok=Z9Gyvijl
TheSmallBigIdea thinks big

In advertising the Big Idea comes from a small insight. That was the inspiration behind former Reliance Big executives Harikirishna Pillai and Manish Solanki naming their agency soon after they quit their job at the Anil Ambani-owned broadcasting firm.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/kotak.jpg?itok=oNd7TScS
Kotak Mutual Fund launches new ad campaign that brings SIP to life

MUMBAI: Kotak Mahindra Asset Management Company (Kotak Mutual Fund) becomes the first fund house in the industry to launch a conversational Voice Bot – Mr. SIP, which will address queries related to Systematic Investment Plan (SIPs).

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/orient_0.jpg?itok=8xBcM1hp
Orient Electric rolls out new TV ad with MS Dhoni to promote its 50% energy saving i-Series fans

MUMBAI: Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new i-Series range of fans powered by ECM technology. Orient i-Series fans save 50% energy as compared to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/dmis.jpg?itok=f6LSP3US
Digital Vidya Acquires Delhi School of Internet Marketing (DSIM)

MUMBAI: Digital Vidya, India’s leading provider of training solutions for digital marketing announced today that it has acquired DSIM (Delhi School of Internet Marketing), the second-largest player in Digital Marketing training space in India with a presence in over 12+ cities. In an all-cash deal...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/vikas.jpg?itok=p2v4GV5R
Labdhi Lifestyle Limited to launch campaign ‘Codename Convenient’ for the Wadala project on 21st February

MUMBAI: Mumbai based developer; Labdhi Lifestyle Limited will launch their new campaign ‘Codename Convenient’ to promote their new project in Wadala on 21st February 2020. With a budget Rs.2.5Cr, the campaign will target potential homebuyers through outdoor and digital advertisements. The campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/paytm.jpg?itok=6GxpjQTb
Paytm deepens ties with Uber; will process card payments and provide financial services to driver partners

MUMBAI: Paytm, India’s largest payment gateway, has strengthened its partnership with Uber by adding credit & debit processing and will enable users to complete card transactions seamlessly. This partnership will allow Uber to leverage the strength of Paytm’s card acquiring capabilities, in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/likee.jpg?itok=c7uBTTgj
#Likeedreams supports a mathematician’s mission to make education accessible to all

MUMBAI: Mr Siddiqui is a mathematics enthusiast, and he aims to help as many students as possible to grasp the subject. To strengthen his mission, Mr Siddiqui has embraced Likee, which is the pioneering global short video creation platform from Singapore based BIGO Technology. Under the aegis of #...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/boat_0.jpg?itok=r5sjicwP
boAt audio launches new range of earphones & speakers at the recently concluded Lakmé Fashion Week

MUMBAI: a leading audio brand that reflects the amalgamation of music, fashion and action sports launched their new range of audio products - Stone 170 Portable Bluetooth Speakers, Airdopes 311V2 and SpinX Portable Wireless Speaker at the recently concluded Lakmé Fashion Week. The newly launched...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/18/kurkure.jpg?itok=rg18PPwu
Kurkure launches two new exciting flavours with a ‘Masaledaar’ TVC

MUMBAI: Kurkure, one of India’s most loved snack brand, today announced the launch of two new exciting flavours – Gazab Golmaal and Herapheri Hungama – through a unique TVC featuring Bollywood’s leading actor, Akshay Kumar. Kumar, who has recently been announced as the face of the brand, was seen...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories