MUMBAI: Teamwork Communication Solutions has bagged Hero Cycles and Hero Motors as its clients.

The agency will also undertake the repositioning of Hero Cycles as a lifestyle brand.
Teamwork emerged as the front runner in a multi-agency bid to get the coveted client, beating a number of other PR agencies who were in the fray.

Talking on this recent development, Teamwork Communication Solutions MD Kamal Narayan Omer said, “We are elated to be on board Hero Motors and Hero Cycles, one of the country‘s most reputed auto majors. This brings a new level of diversification into our clientele. Working with one of the most prestigious auto names in the country is definitely a new landmark for us.”
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Hero Cycles is aggressively expanding in high-end bikes with the introduction of several new brands and is in the process to reinvent its brand image and reposition it from a traditional cycle maker to an urban and lifestyle brand.

“We are sure our extensive experience in this segment will help the company in effectively communicating to its target audience,” he added.

The media communication and PR strategies of both companies were, till recently, looked after by Mumbai-based Adfactors PR.

“Teamwork is today a prominent name in the PR industry, their steady growth and expertise in the specialist PR arena is commendable. We are very optimistic that our new media partners will very ably serve the interests of our company and take our alliance to greater heights," said Hero Cycles MD and co-chairman Pankaj  Munjal.

A Guinness Book Record holder since 1986, Hero Cycles is the largest bicycle maker in the world. From a modest beginning of mere 639 bicycles in 1956, Hero Cycles now produces approximately over 19,500 cycles a day. The company’s annual turnover for the fiscal 2012-13 was Rs 1450 crore.

Hero Motors caters to the gears and transmission demands for its customers. The company’s Ghaziabad unit manufactures and supplies transmissions for high-end motorcycles and ATVs to BRP Rotax.