TBO Tek rebrands itself as

Unveils new expression of customer-centric brand name, tagline and logo.

Mumbai: Global travel distribution platform has unveiled its new expression of customer-centric brand name, logo, tagline and brand identity as The customer-centric brand name along with the tagline is now: -Travel Simplified.

The company simplifies the business of travel for suppliers such as hotels, airlines, car rentals, transfers, cruises, insurance, rail and others and buyers that include retail buyers such as travel agencies and independent travel advisors (retail buyers). Its enterprise buyers include tour operators, travel management companies, online travel companies, super-apps and loyalty apps (enterprise Buyers, together with retail buyers and buyers).

"We have unveiled a new expression of customer-centric identity to showcase the young feel of the company and the vibrancy of the organisation," stated joint MD Ankush Nijhawan. "We want to leverage an active digital presence in the global travel industry to serve our existing and new customers with industry practices and services.”’s two-sided technology platform enables suppliers and buyers to transact seamlessly with each other. It operates at the nucleus of the global travel and tourism market that stood at $9.2 trillion in 2019, aggregating supply and demand and connecting suppliers to buyers and vice-versa, said the statement. platform allows the large and fragmented base of suppliers to display and market inventory to, and set prices for, the large and fragmented global buyer base. For buyers, the platform is an integrated, multi-currency and multi-lingual one-stop solution that helps them discover and book travel for destinations worldwide, across various travel segments such as leisure, corporate and religious travel, among others.

“We are happy to introduce a new expression of our customer-centric identity which will further help us to establish the brand in the sector and among our peers," said joint MD Gaurav Bhatnagar. "We will supplement this enhanced brand identity by introducing newer technology and services for our customers."

According to a statement, plans to raise funds through an initial public offering aggregating up to Rs 2,100 crore comprising a fresh issue of equity shares (of the face value of one rupee) aggregating up to Rs 900 crore, and an offer for sale (OFS) aggregating up to Rs 1,200 crore.

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