MUMBAI: Tata Capital, the financial services arm of the Tata Group, today unveiled a new social media campaign, #WedEqual, led by a video starring the popular comic artist Mallika Dua, Anubhav Pal, the very talented stand - up comedian. The #WedEqual campaign aims to spread the message of equality in the share of expenses at Indian weddings, which are typically skewed to one side. The campaign will also promote Tata Capital’s latest ‘Wedding Loans’ offering for young Indians.

In India, weddings are traditionally lavish affairs with a larger amount of the costs being borne by the bride or her side of the family. In keeping with the progressive nature of the brand, Tata Capital aims to inculcate a sense of equality in the share of expenses and the same is brought out through a light-hearted video. Mallika Dua and Anubhav Pal bring in the humour element to the video. To help with wedding expenses, on either side, Tata Capital offers a specially crafted Wedding Loan product.

The campaign will be promoted across social media channels like Facebook, Twitter, Instagram and YouTube to ensure maximum reach and visibility.

Speaking on the launch of the campaign, Abonty Banerjee, Chief Marketing & Digital Officer, Tata Capital said, “A wedding is one of the most important events in a couple’s life and young India today has different aspirations about how their weddings should be. We at Tata Capital, with our #WedEqual campaign aim to break the traditional approach of unequal spending at weddings.   With Tata Capital’s wedding loans, couples can also plan their weddings without any financial pressure and make it truly special.”

Wedding expenses as a category is expected to grow at 25 to 30 % a year with Young India aspiring only the very best for their wedding. Considering the potential, Wedding Loans as a category is a huge opportunity. Tata Capital’s Wedding Loan product is easy, simple and hassle-free. One can apply for loan ranging from Rs. 75,000 – Rs. 25,00,000 with a minimum tenure of 12 to 72 months.