Mumbai: The recent TAM Sports report for commercial advertising during the first 35 matches has been released.

There was an increase in the number of categories after every seven matches during IPL 16. From Match 1 to Match 7 there were 25+ categories; from Match 8 to Match 14 there were 27+ categories; from Match 15 to Match 21 there were 29+ categories; from Match 22 to Match 28 there were 31+ categories, and from Match 29 to Match 35 there were 33+ categories.

In IPL 16, ecom-gaming and pan masala managed to be in the top five list of categories throughout all the 35 matches. The top five categories in IPL 16 together had 59 per cent share of ad volumes. Ecom-gaming and pan masala were the only common categories in IPL 16 and 15. Out of the total five categories, three of them belonged to F&B sector in IPL 16.

The top five advertisers contributed 39 per cent share of ad volumes during 35 matches of IPL 16. Sporta Technologies & K P Pan Foods were the common Advertisers in IPL 15 and IPL 16. Sporta Technologies was the leading advertiser during all the 35 matches of IPL 16.

16 new categories and 70 new brands advertised in 35 matches of IPL 16 compared to the same number of matches in IPL 15.

Out of the top 5 new categories in IPL 16, only two were from the e-commerce sector, whereas all the top five categories in IPL 15 belonged to the e-commerce sector.

Among the 70 new brands, Airtel 5G Plus was the leading brand followed by Rajshree Silver Coated Elaichi.

Maaza Aam Panna was the top exclusive brand on Hindi+English language sports channels, whereas Maaza leads the exclusive brands on regional sports channels.

A total of 68 brands were advertised on both regional and Hindi+English sports channels during 35 matches of IPL 16. Dream11.com was leading the list of common brands.