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Taco Bell marks flagship launch through social media conversations with new neighbours

Brand launches new store in Connaught Place

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MUMBAI: Taco Bell, the world's leading Mexican-inspired quick service restaurant brand, recently launched its flagship restaurant in the heart of the National Capital.

Conveniently located in Connaught Place, the brand’s all new restaurant is situated in the buzzing Outer Circle. In true Taco Bell style, the brand marked its entry in to the neighbourhood with a quirky twist and led engaging activations - both on social media as well as on ground with its new neighbours.

A unique life size bell installation was set up outside the store giving the brand a chance to engage and interact with consumers.

Taco Bell also made its presence felt amongst its new neighbours through a simple, yet disruptive activity. A good neighbour is one who shares meals with others and Taco Bell was no different. In a first-of-its kind move to mark the launch of a new restaurant, Taco Bell organised hand deliveries of some of its signature menu items to adjacent stores.

The story of #TacoBellInCP continued on social media as well. As it set up its new home, the brand took to Twitter to say ‘hi’ to existing residents near the flagship in the bustling Connaught Place area, and also set up a few #TacoParties with them.

The Taco Bell experience offers made-to-order and customizable tacos and burritos and other specialties with bold flavours, quality ingredients, breakthrough value, and best in class customer service. The extensive menu offers signature vegetarian and non-vegetarian dishes such as the Naked Chicken Taco, 7 Layer Burrito, Chickstar Wrap, Quesalupa, Cheese Quesadilla, as well as desserts such as the iconic Chocodilla.

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