MAM

Taboola expands reach across india with new publisher partnerships, new india office and opening fourth global support center

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/14/taboola.jpg?itok=03vpkOlN

MUMBAI: Taboola, the leading discovery platform, today announced their expansion in India, opening up new offices in Cyber City, Gurugram, a new sales center in Mumbai, and actively hiring 80 employees, all to support the company’s operations in India and globally.

The expansion follows the signing and renewing of partnership agreements with most of India’s top publishers, including  Indian Express, The Hindu, Zee Media, NDTV, India Today Group, Times Now, MSN, IndiaTV, ABP and Dinamalar. Taboola now has a monthly reach of 12 million unique views in Delhi, 7.3 million unique views in Mumbai, and 8.7 million unique views in Bangalore.

"At Taboola, publishers come first,” said Kalli Purie, Vice Chairperson, India Today Group. “What I really like about Taboola is that they come in and work as partners, not suppliers or vendors. Once they were partners they were in our Newsroom working closely with us, always sharing what they are building and how we can use it. Taboola feels embedded in our Newsroom and that's a great way to run a partnership."

“Taboola innovates at this fierce energy with this absolute passion and enthusiasm, anything we ask for, we are never told no, it's always let's see how we can accomplish it, together. Over these years of working together, we find that we share many of the same values; people, always people above business and it's hard to imagine working with anyone else," said Suparna Singh CEO, NDTV. "We are looking forward to making a lot more progress together."

The reach and effectiveness of the Taboola platform have also driven top India brands to partner with Taboola at a time when many are actively seeking new platforms for generating awareness, leads, and purchases of their products and services. Taboola’s performance for online education company, Talentedge, has been equal to that of Google, but with a 30 percent reduction in cost.

“We are excited to be opening our fourth global support center in India and tripling our workforce here having developed in the country with tremendous speed,” said Adam Singolda, CEO and founder at Taboola. "We are confident that expanding our teams on the ground here will foster the strong relationships we’ve built with powerful publications in India over the past two years and will continue long into the future helping drive their engagement, revenue, and audience growth while developing new partnerships with brands to help them drive awareness and traffic.”

-->

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/bharatpe.jpg?itok=fmlfqW6P
BharatPe partners with Laqshya Media Group

NEW DELHI: The #S Campaign has been conceptualised by Laqshya Media Group in partnership with BharatPe to spread awareness on social distancing and the use of hand sanitisers. ‘#S’ stands for Staying Safe during COVID. 

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/mohit.jpg?itok=2TgA3MpH
"We see TV channels as partners rather than vendors": Havas Media Group’s Mohit Joshi

A seasoned professional, Havas Media Group MD India, Mohit Joshi, is known within the industry for his sharp acumen and quick knack to adapt to changing trends. With his role expanding in the agency as Anita Nayyar moved on in May.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/tam_adex.jpg?itok=xjLqIDgd
Hindi movie genre tops in ad volumes with 46% share: TAM report

NEW DELHI: According to data released by TAM AdEx-Television Advertising Report series 10, television ad volumes grew by 37 per cent in week 32 when compared to week 23. Ad volumes for the month of July grew by 15 per cent compared to June 2020. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/deepak_kumar.jpg?itok=IiIQI06w
#MediaMinds2 | 90% automation for DOOH in just 2 years a big leap: Deepak Kumar

NEW DELHI: On the sixth episode of Media Minds season 2, an Indiantelevision.com initiative to discuss with marketing geniuses the current industry trends, their own experiences, and vision for the future,  director C Lab, Ambient,  Brandscope at DAN, Deepak Kumar talks about the interesting time...

MAM Podcasts
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/colony.jpg?itok=VNQu1NRv
Kent RO's film honours building watchmen on Independence Day

NEW DELHI: As the nation preps up to commemorate its seventy-fourth Independence Day, Kent RO has come up with a campaign #NewNazairya which is currently doing the rounds of digital media. The first short digital film has a core message at its heart: let’s celebrate the unsung heroes who have...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/dalmia.jpg?itok=LDjUqulp
Dalmia Bharat Group pays a musical tribute to Covid Warriors with Kailash Kher & Ricky Kej

In its endeavor to celebrate the courage, commitment and unfathomable spirit of our Covid warriors, Dalmia Bharat Group is organizing Jazbaa-e-Bharat – an online musical extravaganza featuring Padma Shri. Kailash Kher and Grammy Award winner Ricky Kej, on 14th August, 2020 at 6:15 pm. Speaking on...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/wrm.jpg?itok=OCc9vO7d
White Rivers Media launches 101 Marketing Insights for the post-pandemic world

MUMBAI: White Rivers Media today, launched three assets under its title—101 Marketing Insights for a Post-pandemic World by India’s top marketers & entrepreneurs, a free eBook; Better World Initiative, a creative responsibility program to amplify social causes; and its digital showreel for 2020...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/khimji.jpg?itok=LH18z0Bq
Khimji Jewels launches TVC for new jewellery collection

NEW DELHI: Jewellery brand Khimji Jewels launched its latest line of personal jewellery titled Collection ME. Launched on all media from television, print and OOH to digital, social and www platforms, the collection is the newest in the long line of successful launches by the venerable and deeply...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/13/uber.jpg?itok=cXUBT2Xc
Uber helps deliver free meals for the hungry in partnership with the Robin Hood Army

Uber today announced it will help deliver free meals for the hungry and those impacted by the Covid pandemic in partnership with the Robin Hood Army, a volunteer-based organization, which fights against hunger. As the RHA’s mobility partner, Uber will provide free rides to its volunteers in 10...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required