MAM
Report on Shemaroo

Taboola expands reach across india with new publisher partnerships, new india office and opening fourth global support center

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/14/taboola.jpg?itok=lsaY1Bvj

MUMBAI: Taboola, the leading discovery platform, today announced their expansion in India, opening up new offices in Cyber City, Gurugram, a new sales center in Mumbai, and actively hiring 80 employees, all to support the company’s operations in India and globally.

The expansion follows the signing and renewing of partnership agreements with most of India’s top publishers, including  Indian Express, The Hindu, Zee Media, NDTV, India Today Group, Times Now, MSN, IndiaTV, ABP and Dinamalar. Taboola now has a monthly reach of 12 million unique views in Delhi, 7.3 million unique views in Mumbai, and 8.7 million unique views in Bangalore.

"At Taboola, publishers come first,” said Kalli Purie, Vice Chairperson, India Today Group. “What I really like about Taboola is that they come in and work as partners, not suppliers or vendors. Once they were partners they were in our Newsroom working closely with us, always sharing what they are building and how we can use it. Taboola feels embedded in our Newsroom and that's a great way to run a partnership."

“Taboola innovates at this fierce energy with this absolute passion and enthusiasm, anything we ask for, we are never told no, it's always let's see how we can accomplish it, together. Over these years of working together, we find that we share many of the same values; people, always people above business and it's hard to imagine working with anyone else," said Suparna Singh CEO, NDTV. "We are looking forward to making a lot more progress together."

The reach and effectiveness of the Taboola platform have also driven top India brands to partner with Taboola at a time when many are actively seeking new platforms for generating awareness, leads, and purchases of their products and services. Taboola’s performance for online education company, Talentedge, has been equal to that of Google, but with a 30 percent reduction in cost.

“We are excited to be opening our fourth global support center in India and tripling our workforce here having developed in the country with tremendous speed,” said Adam Singolda, CEO and founder at Taboola. "We are confident that expanding our teams on the ground here will foster the strong relationships we’ve built with powerful publications in India over the past two years and will continue long into the future helping drive their engagement, revenue, and audience growth while developing new partnerships with brands to help them drive awareness and traffic.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/manforce.jpg?itok=dngpU5Yw
Manforce condoms rolls out a new ad ahead of Father's Day

Mumbai: Manforce condoms has released a new ad ahead of Fathers’ Day in continuation of its last year's campaign ‘Better Endings’ on unplanned fatherhood. The ad points to the increased time spent behind closed doors by couples getting caught up in increased moments of intimate indulgence, leading...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623667654894.jpg?itok=T0G4DGgz
The Minimalist launches Covid Care Program for its employees

Mumbai: Mumbai based creative solutions group, The Minimalist has announced a Covid Vaccine Cover program for its employees which will cover the entire team of 140+ people, across offices. The program will cover vaccine expenses for the employees and include their spouse, parents, and upto two kids...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623662118916.jpg?itok=rliiEYyr
Havas Media Group India announces key elevations for senior management

Mumbai: Havas Media Group India on Monday announced several new elevations and promotions, as it gears up to accelerate its growth across key markets in the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623661099403.jpg?itok=ngVtSZeq
TCM Sports Management appoints Sudip Roy as EVP – New Business

New Delhi: TCM Sports Management, a full service sports marketing and management company has appointed Sudip Roy as executive vice president – New Business. Roy will be responsible for developing revenue strategies for the new business verticals -Digital platforms, Branded content opportunities in...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623658736769.jpg?itok=vjgI_Yg1
L&K Saatchi & Saatchi ropes in Kanishka Vashisht as executive creative director

New Delhi: L&K Saatchi & Saatchi strengthened its creative team on Monday with the appointment of Kanishka Vashisht as the executive creative director. Vashisht will be based out of New Delhi and will manage all brands for the region. He will report to L&K Saatchi & Saatchi, Joint...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623657669327.jpg?itok=8kdllb1C
Aon brand replaces Anviti Insurance Brokers in India

Mumbai: Global professional services firm providing a broad range of risk, retirement, and health solutions, Aon plc on Monday announced that it will operate its insurance and reinsurance broking business under the Aon brand name in India, effective immediately. Aon acquired a 49 percent stake in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623657139065.jpg?itok=rAkuoIHr
Dentsu International launches sports marketing unit in India

New Delhi: Dentsu International on Monday announced the launch of its sports marketing unit in India. Born out of the Dentsu Group, one of the world’s largest marketing communications companies, the new unit will function under DSAsia in India. It will operate with 200+ people across the globe in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623655728990.jpg?itok=AeVqw3q8
India's ad-revenue to rebound over 2020-25 with 13 % CAGR : MPA

New Delhi: After a 27 per cent plunge in 2020, ad revenue in India is forecast to rebound strongly over 2020-25 with a CAGR of 13 per cent, said a new report released by Media Partners Asia (MPA) on Monday. According to the report- Asia Pacific Advertising Trends 2021, digital advertising is...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/covid19-memoriam.jpg?itok=Q6aMHrTE
In memoriam: Remembering the lives lost to COVID-19

Mumbai: The ebbing of the second wave of the pandemic is gradually paving the way for “normal” life to return. The restrictions are beginning to ease and industries are opening up. But with scientists warning of a possible third wave of infections, uncertainties are clouding what the future might...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required