MAM

Swiggy's first TV ad urges you to try its delivery

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/09/party.jpg?itok=3T7OJD6t

MUMBAI: Food delivery app Swiggy is enticing customers to its platform in its first ever ad campaign for television and digital. Conceptualised by Lowe Lintas Bengaluru, it pivots around how Swiggy is the best resort for any occasion due to its superior food ordering experience.

Devised keeping in mind India’s changing gastronomical culture, the campaign brings to life various food ordering occasions, showcasing how Swiggy plays a role in the consumer’s lives during those moments. Be it unexpected guests, cooking gone wrong, or even someone burning the midnight oil, the TVCs make for an intriguing watch as they explore relatable real-life scenarios.

House Party TVC

Swiggy vice president of marketing Srivats TS says, “As India’s largest food ordering and delivery platform, Swiggy has become an integral part of consumers’ lives. Our latest campaign and first set of TVCs showcase how Indians turn to Swiggy every time an occasion calls for delicious food and have a great food ordering experience. We hope to continue delivering the same loved experience to millions of more users.”

Considering the relevance of the campaign, the ads are being aired on channels spanning the genres of Hindi and English entertainment, movies, music, sports, lifestyle/travel and news. Given Swiggy’s strong uptake, the ads will also be aired across some of the top regional channels.

The brand film is complimented by Swiggy’s campaigns on channels such as outdoor and digital. 

Cooking gone wrong TVC

Parents out of town TVC

Unexpected guests TVC

Game nights TVC

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/pvr.jpg?itok=htHnTOty
PVR appoints former IMAX CEO Greg Foster as director

NEW DELHI: Multiplex chain PVR has appointed Greg Foster, former CEO of IMAX Entertainment and senior EVP of IMAX Corporation, to its board of directors Foster is the first American to be inducted to the company’s board, which has now been expanded to nine members. He owns and operates Foster +...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/gunnet.jpg?itok=QBzqvPoB
Guneet Anand named global revenue head at Whisper Media

NEW DELHI: Whisper Media has appointed Star TV’s former head of international business Guneet Anand as global revenue head. He will be based in Mumbai. In his new role starting November, Anand will be responsible for driving revenue growth across global markets of Whisper Media, with a key focus on...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/glad.jpg?itok=bw4LmA6a
Glad U Came & The Beauty Co launch cyberbullying awareness campaign

NEW DELHI: Influencer marketing firm Glad U Came has partnered with The Beauty Co to launch a new initiative on the subject of cyberbullying called #TheItGirl.  The campaign aims to combat beauty cyberbullying, which occurs when someone is targeted about their appearance via negative or abusive...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/xi.jpg?itok=Kkhr0GUb
Mi teams up with Baba Sehgal for Diwali campaign

NEW DELHI: Smartphone brand Xiaomi ‘Mi’ has teamed up with rapper and musician Harjeet Singh Sehgal, popularly known as Baba Sehgal, for its festive season campaign ‘Diwali with Mi’. Baba Sehgal stars in a rap video for the mobile maker. What’s interesting about the clip is that vice president...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/print_media.jpg?itok=JrIKMXYE
Print on recovery road, pin high hopes on festive season: Industry heads

NEW DELHI: The Covid2019 pandemic threw the print publication industry into crisis. When the lockdown was imposed, circulation was severely impacted in major cities which caused newspapers to go into survival mode. Buffeted by declining readership, print companies resorted to cost-cutting,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/durga.jpg?itok=nIbj4QF0
Durga Puja: Advertisers optimistic as demand returns

MUMBAI: By now it’s evident that the Covid2019 pandemic is not going away anytime soon. After spiralling caseloads - ravaged the economy, and played spoilsport with travel plans - scary ol' Corona seems to be on the wane in time for the festive season, though it’s too early to celebrate outright. ...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/best_global_brands_0.jpg?itok=ZqYSXsWi
Zoom makes Interbrand's 2020 Best Global Brands list

MUMBAI: With people confined to their homes during the Covid2019 pandemic, social media and communication brands have fared well, according to Interbrand's 2020 Best Global Brands report. Instagram came in at #19, while YouTube (#30) and Zoom (#100) entered the rankings for the first time. On the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/hul.jpg?itok=By-DS5Ri
HUL ramps up ad spends in second Covid2019 quarter

BENGALURU: FMCG major and the largest player in terms of advertising and marketing spends, Hindustan Unilever (HUL) upped its advertising spends by 43 per cent during the second Covid2019 quarter – (Q2 2021, the quarter ended 30 September 2020, quarter or period under review) as compared to the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/phil.jpg?itok=4xlgv8-M
IPG names Philippe Krakowsky as new CEO

KOLKATA: IPG has named Philippe Krakowsky as chief executive officer effective 1 January 2021. Michael I. Roth, the current chairman and chief executive officer will remain in his current role until then and when he will become executive chairman of the Board. Krakowsky is currently the executive...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required