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Swiggy's first TV ad urges you to try its delivery

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MUMBAI: Food delivery app Swiggy is enticing customers to its platform in its first ever ad campaign for television and digital. Conceptualised by Lowe Lintas Bengaluru, it pivots around how Swiggy is the best resort for any occasion due to its superior food ordering experience.

Devised keeping in mind India’s changing gastronomical culture, the campaign brings to life various food ordering occasions, showcasing how Swiggy plays a role in the consumer’s lives during those moments. Be it unexpected guests, cooking gone wrong, or even someone burning the midnight oil, the TVCs make for an intriguing watch as they explore relatable real-life scenarios.

House Party TVC

Swiggy vice president of marketing Srivats TS says, “As India’s largest food ordering and delivery platform, Swiggy has become an integral part of consumers’ lives. Our latest campaign and first set of TVCs showcase how Indians turn to Swiggy every time an occasion calls for delicious food and have a great food ordering experience. We hope to continue delivering the same loved experience to millions of more users.”

Considering the relevance of the campaign, the ads are being aired on channels spanning the genres of Hindi and English entertainment, movies, music, sports, lifestyle/travel and news. Given Swiggy’s strong uptake, the ads will also be aired across some of the top regional channels.

The brand film is complimented by Swiggy’s campaigns on channels such as outdoor and digital. 

Cooking gone wrong TVC

Parents out of town TVC

Unexpected guests TVC

Game nights TVC

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