#SwagStepChallenge: Pepsi Co India creates a new global record on TikTok

#SwagStepChallenge: Pepsi Co India creates a new global record on TikTok

Over 1 lakh users’ generated videos within just four days period

Dabangg 3

MUMBAI: Pepsi Co India introduced a new spin on its Swag Step Challenge with the super hit movie franchise Dabangg 3 creating a new global record on short-video platform TikTok.

According to a press statement, the challenge is one of the first motion-triggered challenge created by a brand on the TikTok platform in India. It broke all records on the app and saw over 5.4 billion views and over 1 lakh users’ generated videos over a four-day period.

A PepsiCo India spokesperson said, “We are very excited with the response to the Swag Step challenge. The immense love shown by consumers has helped the challenge set new benchmarks on the app and break the world record on consumer engagement.”

The spokesperson further added, “The Dabangg edition of the Swag Step challenge received over 1 lakh video uploads, while the Swag Step Challenge series started earlier this year has around 30 billion views overall.”

Currently, the cumulative number of views generated across the #SwagStepChallenge series stands at around 30 billion.

Meanwhile, TikTok director of sales and partnerships Sachin Sharma said, “PepsiCo is one of the first few organisations/partners, who leveraged our advertising solutions. We began our association with the Swag Step series on Pepsi that has been one of our most successful campaigns in India.”

“The current Dabangg Challenge with our cutting-edge motion triggered brand effects technology has broken records and is topping the popularity charts on our platform," said Sharma.