MUMBAI: Bicycle and automobile tyre manufacturer Ralco Tyres has roped in Olympic silver medallist wrestler Sushil Kumar to endorse its brands Ralson and Ralco.

The wrestler helmed the campaign conceptualised by Triton Communications that reintroduced the brands in the market.

Ralson India Limited DGM – advertising and PR Yogeshwar Sharma said, “The brands Ralco and Ralson and Sushil Kumar complement each other quite perfectly; with strength, endurance and grip as attributes that qualify both the champions.”

Kumar added, “Indian roads are no less than the wrestling ring. I am the champion of the wrestling ring while Ralco, the champion of the Indian roads.”

“There couldn’t have been a better way for brand Ralco to flex its muscles and it complemented our strategy of ‘hard work as against leisure,” said branch director Triton Delhi Rohit Madhusudan.