The digital petcare platform Supertails has partnered with Amazon Prime Video for the OTT launch of the Tamil film Oh My Dog, starring Arun Vijay and his son Arnav Vijay.
As part of the film promotion campaign, the brand has roped in 25 influencers on Instagram, who are mainly pet parents. The campaign has received a good response on social media, clocking more than 500,000 views on YouTube, while clocking 71,000 impressions on Instagram.
The campaign film shows a glimpse of the movie, which celebrates the bonding between Arnav and his dog named ‘Simba’, a pet and a child who find their way through an adventure together.
The brand takes this message a step further by organizing pet adoption drives across Chennai, Bangalore, Madurai, and Coimbatore.
Supertails is the first of its kind of brand which caters to the pet care needs of young people in the country and provides one-stop solutions for pet food and supplies and trustworthy online vet consultation and dog training.
As a brand that understands the bond within a pet family, Supertails finds itself as the petcare partner that facilitates the love and care a pet parent provides for their pet.
Being highly enthusiastic about the occasion, Supertails co-founder Varun Sadana said, “we are super excited to collaborate with Amazon Prime Video to promote the beautiful bond between a pet and a child."
"The movie, Oh My Dog! shows the essence of what it is to be a pet parent in a story of friendship, loyalty and unconditional love. As a brand, and more importantly as a pet parent myself, I think this film is important to celebrate stories of the bond. We have gone all out to promote the film with pet adoption drives that include medical check-ups, behavior evaluation, vaccination, and a starter kit for new pet parents," he added.
