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Sudip Roy is Neo Sports Broadcast senior VP, ad revenue

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MUMBAI: Neo Sports Broadcast has appointed Sudip Roy as senior VP advertising revenue. He has over 16 years of broadcast ad revenue experience.

He replaces Raju Udupa. Prior to this, Roy was working with Media Content and Communications Services India (MCCS) as business head events and special features. He was responsible for ad revenue for all the news channels (ABP News-formerly Star News, ABP Ananda-formerly Star Ananda and ABP Majha-formerly Star Majha)

His career began with Zee Telefilms where he quickly rose to become the youngest branch head for all Zee Channels in Kolkata in 2001 and subsequently grew into the role of ad sales head for Zee Bangla in the Western region.

Post this, he moved to MCCS, where he was the part of the team that launched Star Ananda and was the top regional head from 2005-2008. He also conceptualised the uniform rate card for Star News, Star Ananda and Star Majha and was the rate card president for three years.

He then took over as the first business head of events, special features for these three channels and ensured that all events conceptualised were profitable.

Neo Sports Broadcast COO Prasana Krishnan said, "With his impressive track record in the broadcast industry and focus on profitability, Sudip is the ideal candidate to grow our business further and I welcome him into the Neo family."

Roy said, "With multiple long term rights deals with leading global sports federations, Neo Sports is poised for growth in an exciting new era for sports broadcasting in India. It‘s been an exciting ride for me in the broadcast industry so far, and I look forward to working with the team to lead advertising revenue at Neo to new heights".

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