NEW DELHI: Aakash Educational Services Ltd recently launched an omni-channel campaign titled ‘Success is Waiting’ featuring ace cricketer Yuvraj Singh to great success. The TVC has garnered 30 million plus views on YouTube since its launch in September 2020, increasing admissions three-fold for Aakash Digital’s online repeater courses.
The campaign (in 60 second, 30 second and six second edits) is for students re-appearing for medical and engineering entrance examinations intending to inspire them to give it another shot.
The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital in comparison to the same season last year.
It is currently being aired on leading TV and online channels pan-India including YouTube and OTT platforms. The campaign weaves around the comeback story of Yuvraj Singh and captures the successes and setbacks in his life to inspire students to resume the journey to their goals with renewed vigour.
The message on making a strong comeback has also been appreciated by many renowned cricketers including Harbhajan Singh and Irfan Pathan, thereby amplifying the reach of the campaign.
The year 2020 has been exceptional for Aakash Institute with Aakashian Chirag Falor securing AIR 1 rank in IIT JEE and Soyeb Aftab, Akanksha Singh and Snikhita T securing the top 3 ranks in NEET.
Aakash Educational Services Ltd director and CEO Aakash Chaudhry said, “It is heartening to note that our ad campaign has clocked over 30 million views across YouTube since its launch and has led to such a stupendous increase in our admissions. It shows that the campaign has been well received by the audience. Through this campaign, we want to assure the students that we are with them in their struggles and are always ready to assist the aspirants in the best way possible. We would like to reiterate the fact that everyone cannot taste success every time but one shouldn’t feel disheartened. We would like to encourage students to continue with their efforts with more focus and strength without losing hope.”
