Stryder unveils refreshed brand logo

The new image is part of an extensive branding overhaul

MUMBAI: Stryder, a 100 per cent subsidiary of Tata International Ltd, revealed its new visual identity - a more contemporary image that better reflects the evolution of Stryder, its products and its customers.

The new image is part of an extensive branding overhaul and in sync with the mission to give a superior and state of the art product experience to its consumer. Currently known as TATA Stryder, the brand will henceforth be called “STRYDER” which will be a consumer-centric and a progressive bicycle brand.

Commenting on the new development Stryder business head Rahul Gupta said, “The world around us is changing – the company has a determination to never stop leading the way in innovation, personality and thought. Our new brand identity is a reflection of the youth, the vibrancy, and connects our bold attitudes with consumer personality. All the models will beautifully exhibit the new brand identity and all-new product experience to its riders. Along with the refreshed look, the company has adopted a “people-first” policy. In such challenging times, we recognise the need to be even more customer-centric, and to be able to move to the new brand design completes this transformation for us. Stryder has undergone a transformation including its logo. The new logo symbolizes brand new energy, its new vibe as we have repositioned ourselves afresh. This new avatar is much futuristic in approach, innovative and stylish, developed keeping in mind the millennial buyers, their preferences, and changing global trend.”

“With this transformation, the brand has also launched its new range “NX-30 HD” on this World Bicycle Day. The NX30 –HD comes with Hydraulic-disc Brakes which is first in class feature and no other brand has it in the offered price range. It also comes with  features like  steel telescopic thread-less suspension fork, cotter-less chain wheel set with steel crank, 17″ steel frame with water decals, a double wall alloy wheelset-rim and 29 ″x 2.35″ tyres which makes it perfect mountain bike,” said Gupta.

Gupta also said, “Stryder has recently completed its first decade in domestic and is known for providing product quality at affordable prices. In the coming time, we are going to introduce more exciting ranges with new innovative and unique design under this marquee, Stryder. New projects are in the pipeline and will get rolled out soon as the market situation post Covid2019 improves. We are confident enough that our new offerings will surely win the consumer's heart and make Stryder as their first choice.”

Stryder entered in manufacturing and retail of bicycles in 2009 and today it is available at more than 4000 retail outlets across India with more than three million happy riders.

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