MAM
Report on Shemaroo

STEPapp to revolutionize K-12 education in India with gamification of learning

‘Apna Kal Khud Banao’ – says Mr. Amitabh Bachchan dedicating STEPapp to every child in India.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/02/step_app.jpg?itok=w9Osf_zI

Mumbai: Mr. Amitabh Bachchan gave a clarion call of ‘Apna Kal Khud Banao’ to students as India's first-of-its-kind Gamified Learning Ed-Tech app, STEPapp was unveiled with an aim to revolutionize K-12 education in the country.

STEPapp was unveiled in Mumbai by Mr. Praveen Tyagi (MD, PACE IIT & Medical; and Founder CEO, Eduisfun Technologies) in the presence of distinguished academicians and corporate honchos - Mrs. Manisha Verma (IAS, Principal Secretary, Tribal Development Department, Government of Maharashtra), Mr. Sainath Durge (BMC Education Committee Member, MCGM), Mr. Brian D. Seymour (Principal, G D Somani School, Cuffe Parade), Mrs. Jyoti Gupta (Principal and Head K12 – DPS), Mr. Ramakrishnan Ramamurthi (Chief Executive, Polycab India), Mr. Ashish Katta (MD, iCollege Group), Mr. Vineet Rai (iCollege Group), Mr. Sanjeev Tyagi (IPS Officer, SSP Bijnor), Mr. Vijay Raaz (actor), Mr. Sandeep Singhal (B.Tech IIT Roorkee), Chief Business Officer of EduisFun Technologies, Corporate icon Mr. Deepak Parekh (Chairman, HDFC Group) and advertising icon Mr. Piyush Pandey (Chief Creative Officer Worldwide and Executive Chairman, India, Ogilvy Group) shared their views on video.

STEPapp’s vision is to provide universal access to quality education to every child in the country via technology. And this app is the first STEP in their mission to create a bank of meritorious children for the country, removing the barriers of social, economic, gender, region and learning inequity. The app works on the most basic smartphone with minimal data requirement. The pricing is such that it is accessible to most people in India.

STEPapp will launch many other apps in the future to gamify education and introduce newer ways to learn. STEPapp comes from the IITian’s PACE family, a group which has 20 years of experience in creating success stories for kids, some of whom are now change-makers at leading companies across the world. It is this experience which makes STEPapp confident about the learning methodology it is introducing to revolutionize the K-12 education in India.

STEPapp starts with building Math and Science proficiency via two programs – STEP Scholar and STEP Learn.

·  STEP Learn is the learning program for grades 5-11 mapped to complete math and science syllabus of CBSE and ICSE. It breaks down tough concepts into easy to understand capsules and then tests the children on their learning – in a gamified format. Students cannot move on to next learning capsule until they answer all question correctly. And hence it ensures that the kids have conceptual clarity before they move on.

· STEP Scholar is the scholarship program which gives an opportunity of a lifetime for students to build their own future with scholarships ranging from Rs. 10,000 to Rs. 1 crore from a total pool of Rs. 50 crore.

·   As an introductory offer, the first 1 lakh students of each grade will receive STEP Learn (worth Rs. 5,000) gratis for their current grade.

·  In addition to the big scholarships, students can also win next grade’s STEP Learn free basis their performance.

·  Mentorship and guidance for the winners through 400+ IITians and Doctors will be continuous. Once STEPapp identifies merit, they will handhold these kids to success.

·  Registrations for STEP Scholar program have already begun. Students from 5th to 11th standards are eligible to register in this program.

Mr. Praveen Tyagi, Founder & CEO, Eduisfun Technologies Pvt. Ltd., said, “STEPapp redefines Ed-Tech in India by giving children universal access and a level playing field by leveraging gamified learning, story-telling, scholarships and benefits for all stakeholders such as parents, teachers and education policy makers. Accessible to every child in the country, anytime and anywhere, STEPapp inspires students, engages parents and empowers educators, to ensure that students achieve their full potential. Our Student Talent Enhancement Program (S.T.E.P.) will help create a bank of meritorious children, who will be the assets and future of our country.” He added,”STEPapp has 4 Aces – it is Accessible, Affordable, Adaptive and Attractive for those who want to build their own future. STEPapp's Board syllabus is mapped to the curriculum of school boards such as ICSE and CBSE. Students can get conceptual clarity in a fun way and their speed and accuracy is gauged. Parents and teachers get detailed reports of the student's progress, strengths and weaknesses via sms-email on a real time basis. STEPapp will make every child reach their fullest potential and convert them into a national asset who contributes to a better country and planet.”

STEPapp has several prominent strategic alliance partners such as YES Bank as banking partner, PACE as knowledge partner, PayTM and iCollege as strategic alliance partners. STEPapp is energised by 400+ IITians and Doctors from PACE IIT & Medical Entrance Coaching.

 Mr. Amitabh Bachchan said, “The future of our country lies in the education of our children. Praveen Tyagi's STEPapp has made learning interesting and rewarding for students. Teaching children through games is an innovative step. My best wishes are with Mr. Tyagi's team comprising 400 IITians, who have helped create an innovation like STEPapp.”

 Mr. Deepak Parekh, Chairman, HDFC Group, said, “India has tremendous growth and one of the pre-requisites to achieve this kind of growth is education. We have to make education acceptable and enjoyable for students by transforming teaching. The entire education system has to change towards storytelling and gamified learning. One more interesting way is to induce competitiveness in the game form where students compete with each other to solve the puzzle in quick time and then the winners get prizes or recognition. I wish Eduisfun and Praveen Tyagi best of luck in their endeavour.”

 Mr. Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman, India, Ogilvy Group, said, “Along with Mr. Amitabh Bachchan, I am privileged and honoured to be part of the fantastic journey of a lifetime that Mr. Praveen Tyagi has embarked upon with STEPapp. I grew up in a middle class household with 9 siblings but our father gave us three things - education, exposure and opportunity. India has a fantastic tradition of good teachers but we are unfortunate that these teachers are not sufficient to cater to the large number of students. In many parts of India, bright students have to make a hard choice between the pen and the Parivar (family). STEPapp’s Student Talent Enhancement Program is a fantastic way of gamified education - inexpensive, friendly and futuristic."

STEPapp has been successfully implemented in 16 Eklavya Model Residential Schools run by The Tribal Development Department under the Maharashtra Government. All Andheri Municipal Corporation Schools will run the STEPapp after running a trial with the students.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/manforce.jpg?itok=dngpU5Yw
Manforce condoms rolls out a new ad ahead of Father's Day

Mumbai: Manforce condoms has released a new ad ahead of Fathers’ Day in continuation of its last year's campaign ‘Better Endings’ on unplanned fatherhood. The ad points to the increased time spent behind closed doors by couples getting caught up in increased moments of intimate indulgence, leading...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623667654894.jpg?itok=T0G4DGgz
The Minimalist launches Covid Care Program for its employees

Mumbai: Mumbai based creative solutions group, The Minimalist has announced a Covid Vaccine Cover program for its employees which will cover the entire team of 140+ people, across offices. The program will cover vaccine expenses for the employees and include their spouse, parents, and upto two kids...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623662118916.jpg?itok=rliiEYyr
Havas Media Group India announces key elevations for senior management

Mumbai: Havas Media Group India on Monday announced several new elevations and promotions, as it gears up to accelerate its growth across key markets in the country.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623661099403.jpg?itok=ngVtSZeq
TCM Sports Management appoints Sudip Roy as EVP – New Business

New Delhi: TCM Sports Management, a full service sports marketing and management company has appointed Sudip Roy as executive vice president – New Business. Roy will be responsible for developing revenue strategies for the new business verticals -Digital platforms, Branded content opportunities in...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623658736769.jpg?itok=vjgI_Yg1
L&K Saatchi & Saatchi ropes in Kanishka Vashisht as executive creative director

New Delhi: L&K Saatchi & Saatchi strengthened its creative team on Monday with the appointment of Kanishka Vashisht as the executive creative director. Vashisht will be based out of New Delhi and will manage all brands for the region. He will report to L&K Saatchi & Saatchi, Joint...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623657669327.jpg?itok=8kdllb1C
Aon brand replaces Anviti Insurance Brokers in India

Mumbai: Global professional services firm providing a broad range of risk, retirement, and health solutions, Aon plc on Monday announced that it will operate its insurance and reinsurance broking business under the Aon brand name in India, effective immediately. Aon acquired a 49 percent stake in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623657139065.jpg?itok=rAkuoIHr
Dentsu International launches sports marketing unit in India

New Delhi: Dentsu International on Monday announced the launch of its sports marketing unit in India. Born out of the Dentsu Group, one of the world’s largest marketing communications companies, the new unit will function under DSAsia in India. It will operate with 200+ people across the globe in...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623655728990.jpg?itok=AeVqw3q8
India's ad-revenue to rebound over 2020-25 with 13 % CAGR : MPA

New Delhi: After a 27 per cent plunge in 2020, ad revenue in India is forecast to rebound strongly over 2020-25 with a CAGR of 13 per cent, said a new report released by Media Partners Asia (MPA) on Monday. According to the report- Asia Pacific Advertising Trends 2021, digital advertising is...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/covid19-memoriam.jpg?itok=Q6aMHrTE
In memoriam: Remembering the lives lost to COVID-19

Mumbai: The ebbing of the second wave of the pandemic is gradually paving the way for “normal” life to return. The restrictions are beginning to ease and industries are opening up. But with scientists warning of a possible third wave of infections, uncertainties are clouding what the future might...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required