MAM

STEPapp to revolutionize K-12 education in India with gamification of learning

‘Apna Kal Khud Banao’ – says Mr. Amitabh Bachchan dedicating STEPapp to every child in India.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/02/step_app.jpg?itok=ZnE-IZVT

Mumbai: Mr. Amitabh Bachchan gave a clarion call of ‘Apna Kal Khud Banao’ to students as India's first-of-its-kind Gamified Learning Ed-Tech app, STEPapp was unveiled with an aim to revolutionize K-12 education in the country.

STEPapp was unveiled in Mumbai by Mr. Praveen Tyagi (MD, PACE IIT & Medical; and Founder CEO, Eduisfun Technologies) in the presence of distinguished academicians and corporate honchos - Mrs. Manisha Verma (IAS, Principal Secretary, Tribal Development Department, Government of Maharashtra), Mr. Sainath Durge (BMC Education Committee Member, MCGM), Mr. Brian D. Seymour (Principal, G D Somani School, Cuffe Parade), Mrs. Jyoti Gupta (Principal and Head K12 – DPS), Mr. Ramakrishnan Ramamurthi (Chief Executive, Polycab India), Mr. Ashish Katta (MD, iCollege Group), Mr. Vineet Rai (iCollege Group), Mr. Sanjeev Tyagi (IPS Officer, SSP Bijnor), Mr. Vijay Raaz (actor), Mr. Sandeep Singhal (B.Tech IIT Roorkee), Chief Business Officer of EduisFun Technologies, Corporate icon Mr. Deepak Parekh (Chairman, HDFC Group) and advertising icon Mr. Piyush Pandey (Chief Creative Officer Worldwide and Executive Chairman, India, Ogilvy Group) shared their views on video.

STEPapp’s vision is to provide universal access to quality education to every child in the country via technology. And this app is the first STEP in their mission to create a bank of meritorious children for the country, removing the barriers of social, economic, gender, region and learning inequity. The app works on the most basic smartphone with minimal data requirement. The pricing is such that it is accessible to most people in India.

STEPapp will launch many other apps in the future to gamify education and introduce newer ways to learn. STEPapp comes from the IITian’s PACE family, a group which has 20 years of experience in creating success stories for kids, some of whom are now change-makers at leading companies across the world. It is this experience which makes STEPapp confident about the learning methodology it is introducing to revolutionize the K-12 education in India.

STEPapp starts with building Math and Science proficiency via two programs – STEP Scholar and STEP Learn.

·  STEP Learn is the learning program for grades 5-11 mapped to complete math and science syllabus of CBSE and ICSE. It breaks down tough concepts into easy to understand capsules and then tests the children on their learning – in a gamified format. Students cannot move on to next learning capsule until they answer all question correctly. And hence it ensures that the kids have conceptual clarity before they move on.

· STEP Scholar is the scholarship program which gives an opportunity of a lifetime for students to build their own future with scholarships ranging from Rs. 10,000 to Rs. 1 crore from a total pool of Rs. 50 crore.

·   As an introductory offer, the first 1 lakh students of each grade will receive STEP Learn (worth Rs. 5,000) gratis for their current grade.

·  In addition to the big scholarships, students can also win next grade’s STEP Learn free basis their performance.

·  Mentorship and guidance for the winners through 400+ IITians and Doctors will be continuous. Once STEPapp identifies merit, they will handhold these kids to success.

·  Registrations for STEP Scholar program have already begun. Students from 5th to 11th standards are eligible to register in this program.

Mr. Praveen Tyagi, Founder & CEO, Eduisfun Technologies Pvt. Ltd., said, “STEPapp redefines Ed-Tech in India by giving children universal access and a level playing field by leveraging gamified learning, story-telling, scholarships and benefits for all stakeholders such as parents, teachers and education policy makers. Accessible to every child in the country, anytime and anywhere, STEPapp inspires students, engages parents and empowers educators, to ensure that students achieve their full potential. Our Student Talent Enhancement Program (S.T.E.P.) will help create a bank of meritorious children, who will be the assets and future of our country.” He added,”STEPapp has 4 Aces – it is Accessible, Affordable, Adaptive and Attractive for those who want to build their own future. STEPapp's Board syllabus is mapped to the curriculum of school boards such as ICSE and CBSE. Students can get conceptual clarity in a fun way and their speed and accuracy is gauged. Parents and teachers get detailed reports of the student's progress, strengths and weaknesses via sms-email on a real time basis. STEPapp will make every child reach their fullest potential and convert them into a national asset who contributes to a better country and planet.”

STEPapp has several prominent strategic alliance partners such as YES Bank as banking partner, PACE as knowledge partner, PayTM and iCollege as strategic alliance partners. STEPapp is energised by 400+ IITians and Doctors from PACE IIT & Medical Entrance Coaching.

 Mr. Amitabh Bachchan said, “The future of our country lies in the education of our children. Praveen Tyagi's STEPapp has made learning interesting and rewarding for students. Teaching children through games is an innovative step. My best wishes are with Mr. Tyagi's team comprising 400 IITians, who have helped create an innovation like STEPapp.”

 Mr. Deepak Parekh, Chairman, HDFC Group, said, “India has tremendous growth and one of the pre-requisites to achieve this kind of growth is education. We have to make education acceptable and enjoyable for students by transforming teaching. The entire education system has to change towards storytelling and gamified learning. One more interesting way is to induce competitiveness in the game form where students compete with each other to solve the puzzle in quick time and then the winners get prizes or recognition. I wish Eduisfun and Praveen Tyagi best of luck in their endeavour.”

 Mr. Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman, India, Ogilvy Group, said, “Along with Mr. Amitabh Bachchan, I am privileged and honoured to be part of the fantastic journey of a lifetime that Mr. Praveen Tyagi has embarked upon with STEPapp. I grew up in a middle class household with 9 siblings but our father gave us three things - education, exposure and opportunity. India has a fantastic tradition of good teachers but we are unfortunate that these teachers are not sufficient to cater to the large number of students. In many parts of India, bright students have to make a hard choice between the pen and the Parivar (family). STEPapp’s Student Talent Enhancement Program is a fantastic way of gamified education - inexpensive, friendly and futuristic."

STEPapp has been successfully implemented in 16 Eklavya Model Residential Schools run by The Tribal Development Department under the Maharashtra Government. All Andheri Municipal Corporation Schools will run the STEPapp after running a trial with the students.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/saras.jpg?itok=_Gwow0SH
Network18 media elevates Saraswathi Anand to general manager

NEW DELHI: Network18 Media has recently promoted Saraswathi Anand, erstwhile marketing lead - languages, to the post of general manager. Anand has been associated with the company since April 2019. Anand has over 16 years of industry experience. Prior to this, she was working with Zeel as head of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/q.jpg?itok=tQenfHrk
PNB Housing Finance pushes online home loans in new spot

PNB Housing Finance (PNBHFL) has launched a new campaign – Ek laddoo hamaare taraf se bhi kha lena – for its new digital home loan platform where customers can complete all home loan formalities online.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/akila.jpg?itok=P24cd1XN
Akila Jayaram joins Cheil India as VP

Cheil India has roped in former Essence AVP Akila Jayaraman as its VP. She will be responsible for leading the media efforts for Samsung India, across all categories.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/28/yi.jpg?itok=V0KH3P9r
‘Noodles in a Bowl’: Sunfeast YiPPee! forays into ready-to-eat segment

Sunfeast YiPPee! has forayed into the ready-to-eat segment with Quik Mealz, that offers noodles in a bowl.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/zooks.jpg?itok=t5OiJ39s
ZOOOK’s True Wireless In-Ear headphones Rocker Twins launched in India

ZOOOK True Wireless In-Ear headphones Rocker Twins has been launched in India by the pioneering French lifestyle brand known for its innovative range of consumer technology products. The premium yet affordable In-Ear Headphones come with the latest Bluetooth v5.0 technology and are compatible with...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/dhll.jpg?itok=ScJetQBS
DHL Partners with Sportskeeda for ISL 2020-21

NEW DELHI - DHL Express has signed the official sponsorship with Sportskeeda for Indian Super League 2020-21. The big-ticket football event in India, the Indian Super League got underway on 20 November 2020.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/hero.jpg?itok=b0xfQqsg
Hero Motocorp appoints Michael Clarke as COO

NEW DELHI: Hero MotoCorp has appointed global mobility expert Michael Clarke to the newly created position of COO, with the additional role of chief human resources officer (CHRO). Based out of India, Clarke will join Hero MotoCorp effective 1 January, 2021 and report to Pawan Munjal, chairman...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/vijay.jpg?itok=NPP_lFbY
ISL 2020: Hyderabad FC welcomes Vijay Sales as associate sponsor

NEW DELHI: Electronics retail chain Vijay Sales has come on board as Indian Super League (ISL) side Hyderabad FC’s associate sponsor for the 2020-21 season. The association will see Hyderabad FC sport the Vijay Sales logo on all of their match jerseys throughout the ISL campaign.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/27/bbbb.jpg?itok=99ytNoLi
Go the #MyBluKilometres way to combat pollution in Delhi-NCR

NEW DELHI: Come winter, and the capital and its surrounding environs are cloaked in a veil of smoke. People gasp as the AQI soars and particulate matter in the air reaches hazardous levels. Apart from stubble burning, the problem is further compounded by rising air pollution in the cities – from...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required