Staying Active At Home Can Be Rewarding, Find Out How

MUMBAI: The nation is under a lockdown, and it's best advised to stay home to curb the spread of coronavirus. In these times,  StepSetGo, a fitness tracking platform has changed their tracking algorithm to favour the users to gain extra benefits. StepSetGo is literally #CountingOnYou to experience a rewarding way to stay fit even indoors.

The application has already launched a feature that helps users earn more SSG coins (StepSetGo’s in-app currency) for every indoor step they take. To make this more exciting, they have introduced a series of challenges that encourage greater engagement. There are 7 types of challenges spread over 21 days to win more SSG Coins. Users can redeem these coins for exciting offers, freebies and exclusive discounts.

Under these 7 challenges, users will be encouraged to be active, burn calories, test their endurance levels, and find innovative ways to walk more within their homes, among others.  Furthermore, in order to motivate users to complete all challenges, StepSetGo extended it on to social media. Users are encouraged to upload a screenshot of their completed tasks on Instagram or Facebook, which will make them eligible for a lucky draw.

Talking about the latest upgrade and introducing a right fit for this sentiment, Mr. Shivjeet Ghatge, CEO & CO-Founder, StepSetGo said, “Since our launch last year, StepSetGo has grown rapidly with over 5 million downloads. As we have an opportunity to reach out to this many people daily, we felt it was our responsibility to do our bit to push them to stay indoors, stay safe and stay fit. With this campaign the idea was to make sure the users are rewarded to stay active at home.”

It is a well-known fact, it takes 21 days to form a habit, and at the end of the challenge, StepSetGo is hopeful of inculcating walking as a part of one’s daily routine. To take part in the challenge, simply download the app, and get started from the Arena section, which details the challenges available.

Latest Reads
Adi Godrej steps down from GPCL board

FMCG major Godrej Consumer Products Ltd (GCPL) on Wednesday announced that Adi Godrej will step down from the board of directors of the company, effective 30 September. He will continue to remain chairman emeritus of the company.

MAM Marketing MAM
dentsu X tops global RECMA rankings for third time in a row

Mumbai: RECMA, the independent research firm that evaluates media agencies, has launched its ‘overall activity volume rankings’ report for July 2021. According to the report, dentsu X has been acknowledged as the ‘fastest-growing media agency globally'. With 8.8 per cent Year-on-Year (YoY) agency...

MAM Marketing MAM
The Sleep Company ropes in Anil Kapoor as brand ambassador

Mumbai: D2C mattress maker The Sleep Company has introduced Bollywood actor Anil Kapoor as its first-ever brand ambassador.

MAM Marketing Brands
Myntra’s latest campaign features leading fashion icons

Mumbai: Fashion e-commerce platform Myntra has launched its latest brand campaign featuring leading fashion icons and the company’s new brand ambassadors Hrithik Roshan, Vijay Deverakonda, and Dulquer Salmaan. Existing celebrity ambassadors Kiara Advani and Samantha Akkineni are also part of the...

MAM Media and Advertising Ad Campaigns
Aditya Puri joins Solara Active Pharma's board as chairperson

Mumbai: Solara Active Pharma Sciences Ltd on Wednesday announced that veteran banker and HDFC Bank's former CEO & MD Aditya Puri has joined its board as the chairperson. Puri will also head the Nomination and Remuneration Committee of Solara's board. "Aditya Puri, former MD of HDFC Bank and a...

MAM Media and Advertising People
Shipsy onboards Mohamed Reza as VP-head of marketing

Mumbai: Supply chain and logistics management platform Shipsy has brought on board Mohamed Reza as vice president - head of marketing. This development comes when the company is rolling out aggressive expansion plans and strengthening its foothold in the global supply chain and logistics market.

MAM Media and Advertising People
Leo Burnett bolsters strategic planning team with new appointments

Mumbai: Creative solutions agency Leo Burnett India on Wednesday announced new appointments to bolster its strategic planning team. Mittu Torka and Bonnie Michael are named executive vice president – strategy in Mumbai and Ankit Singh is elevated to executive vice president – strategy in Delhi.

MAM Marketing MAM
Mrig Sight Media bags digital media mandate for Devagabond

Mumbai: Global branding and marketing agency Mrig Sight Media has bagged the digital media mandate for Devagabond, a travel gear manufacturer. The account will be handled out of the agency’s Noida office.

MAM Media and Advertising Account
Grapes Digital expands footprint; strengthens team in Bangalore market

Mumbai: Marketing agency Grapes Digital has announced its expansion by strengthening its first-ever team in Bangalore. In the last few months, the company has been on an expansion phase and has added new members in both the offices, Delhi and Mumbai.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required