Mumbai: Global independent research firm RECMA has ranked Starcom India, part of Publicis Groupe India number one in new business in its ‘New Business Balance Report for 2021’. The research firm evaluates media agencies worldwide.

The agency has gained the top position in competitive pitch wins across Consumer Products (CPG), New-Age, and App Economy which includes clients in Auto, D2C, FinTech, E-commerce, and Gaming, it announced on Monday.

The Human Experience (HX) agency has also ranked high in its profile classification with significant 14-point growth over the last period, it added. This has been assessed on multiple parameters based on vitality (competitive pitches and momentum) and structure (resources and client profile.)

Starcom India chief executive officer Rathi Gangappa said, “Starcom’s strong consumer understanding, data-led insights, integrated talent, focus on efficiency using competitive pricing and flawless activation has led to us emerging in the top position. We will continue our strong growth trajectory through very human, personalised brand experiences at scale and market-leading work.”

RECMA publishes a wide range of media agency notation reports on a global scale and collects and analyses data from more than 1400 media agencies in 90 countries.