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Starbucks and Flipkart’s ‘brew-lliant’ Twitter exchange

A recent tie-up makes Starbucks merch available on the e-commerce platform.

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NEW DELHI: ‘What’s brewing between Starbucks and Flipkart?,’ Twitterati were left wondering as the two brands Twitter handles engaged in a fun, punny back-and-forth this week.

Their conversation revolved around a recent tie-up that makes Starbucks merchandise available on the e-commerce giant’s portal. It started with Starbucks inviting Flipkart to “flip your cart in my direction. I have some stuff I think you'll enjoy!"

Flipkart responded enthusiastically in a manner befitting its credentials as an online shopping platform: "You've e-comm to the right guy! Aisle be right there!"

The repartee continued as Starbucks promised to fill Flipkart with " fa-brew-lousness", to which the platform replied, "Send 'em over, bud. I'll make some room on my shelves for your merchandise."

"Knew I could count on you! You're brew-lliant, mate," gushed the popular coffee-store chain. Clearly, their relationship is "a latte fun" and they share a "mug-nificent friendship."

This witty exchange followed after Tata Starbucks announced last month that its range of signature merchandise would be available on Flipkart. The e-tailer will now deliver Starbucks and coffee brewing equipment from its platform.

The announcement created a buzz among Starbucks lovers, and now this cheeky banter on Twitter has them looking forward to the tie-up even more.

Tata Starbucks CEO Navin Gurnaney had said that the partnership would allow them to "connect with customers in more ways than ever through premium, curated Starbucks merchandise and a convenient experience that reflects the same service and quality that our customers have come to love and expect from us in our stores."

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