MAM

Star Sports ropes in 3 sponsors for Hockey India League

MUMBAI: Star Sports has roped in three sponsors including Amul, Dabur, and Tata DoCoMo for the inaugural Hockey India League (HIL).

The sportscaster had launched a high decibel 360 degree marketing campaign to promote HHIL across various communication platforms with the core theme as ‘Ladoh Toh Aise‘ - Or "Fight Like this". McCann Erickson India led by Prasoon Joshi and his team conceptualised the campaign.

"We have tried to capture the aggressive and positive attitude required to fight leveraging on speed and physicality of hockey in our campaign. To make it happen, we flew in celebrated ad-film director Nick Livesey from England who has shot hockey in an iconic new way," said ESPN Software India MD Aloke Malik.

The sports broadcaster has roped in former India cricketer and Member of Parliament Navjot Singh Sidhu as the brand ambassador of the league.

The HIL will be broadcast in English and Hindi on Star Sports and Star Cricket in addition to being streamed live on YouTube.

The league will be broadcast with Hindi commentary on Star Sports while Star Cricket will broadcast select matches of the league in English. A total of 22 matches will be broadcast in English commentary on Star Cricket.

Star Sports will broadcast 31 matches, while two matches will be broadcast on ESPN and one match is scheduled on ESPN HD. There will also be a 30-minute highlight capsule each match day after the airing of the last match.

Live streaming of all the matches would also be available on youtube.com/thehockeyindialeague.

A total of 34 matches will be played across 24 match days on home and away basis across five franchisee cities namely Delhi, Mumbai, Lucknow, Jalandhar and Ranchi. HIL. The event, kicking off this Monday, will end on 10 February.

"As official broadcasters, we will showcase hockey in a completely new avatar. It will be a TV experience relevant to India‘s young sports audience. We will have HD production supported by new camera angles for sharper imagery. We will support the telecast with vibrant color stories to sustain viewer interest through the league. For providing our viewers with a sharp, incisive and engaging view of the game both in Hindi and English language, we have put in place an illustrious panel of experts as well," said Malik.

The broadcaster unveiled a panel of hockey experts and presenters who will do commentary on live telecast as well as pre and post match analysis through the league.

The Hindi commentary panel includes eminent former Indian Hockey players like Mir Ranjan Negi, Jugraj Singh, Deepak Thakur, Mohammed Shahid and Pargat Singh. The English commentary panel comprises of Viren Rasquinha, Cedric D‘Souza, AB Subbaiah and Sandeep Somesh.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/09j4e1pf.jpg?itok=s0_QQKsI
More than One lakh Indians Fail Godrej Security Solutions’ Home Locker Break-In Challenge

Mumbai: India’s largest and trusted home security solutions provider, Godrej Security Solution, today completed 150 days of its unique Break-in Challenge. During the first phase of the challenge, held across eight key metro cities of the country, over 1 lakh consumers partook but failed to break...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/india.jpg?itok=-scoFQUL
New TVC by ESSCO Jaquar strikes a cross-generational chord

ESSCO pioneered the concept of branded bath fittings in India, since its inception in 1960. From being the sought after, only ‘stylish’, ‘branded’ option available in the market in contrast to the plastic variants available in the unorganised sector – to becoming the go to brand in the value...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/ipl.jpg?itok=7i4M5VB8
How Too Yum hit a six with the IPL

MUMBAI: Bang for the buck. That’s what brand and marketing managers look for whenever they put their money behind an event. And one such property that has been gaining marketers’ interest over the years is the Indian Premier League (IPL).

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/firstpost.jpg?itok=TEqRaGEo
Firstpost’s Tech2 announces its first-ever digital youth festival

MUMBAI: Innovation, that tremendous leap of the imagination from the impossible to the possible, is essential to human nature and to all progress. Through innovation, we outsmarted our hominine relatives, tamed fire, built empires and stand every day on the cusp of new adventures. Celebrating the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/kids.jpg?itok=x_t_vswF
OTMC Adds 100 New Kids Animation Movies to it Library

MUMBAI: One Take Media Co. as a content Hub understands the importance of continuously refreshing its content library and adding newer titles in a timely mannered. This is crucial for keeping the customer engaged, ensuring customer satisfaction and maintaining stickiness to the platform.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/ajay.jpg?itok=wtqUoOiK
Wavemaker elevates Ajay Gupte as CEO Wavemaker South Asia

MUMBAI: Wavemaker announced the appointment of Ajay Gupte as chief executive officer for Wavemaker, South Asia. Gupte who is currently COO of Wavemaker India, takes over from Kartik Sharma who steps down to pursue other opportunities in the industry. He will continue to be based out of Wavemaker...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/yogesh.jpg?itok=E8DX3TzD
SoCheers appoints Yogesh Bhusare as creative group head - design

MUMBAI: SoCheers, a digital-first marketing and advertising agency based out of Mumbai has announced the appointment of Yogesh Bhusare as its Creative Group Head - Design. Bhusare will lead the talented team of designers at SoCheers and will report into Co-founder & CEO, Mehul Gupta.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/Virat_Kohli-Sai_Srinivas.jpg?itok=ROpbB7k4
Mobile Premier League and Indian Cricket Captain Virat Kohli renew association

Bangalore: India’s biggest mobile gaming and skill monetisation platform Mobile Premier League (MPL) and Indian Cricket Captain Virat Kohli have renewed their association for another year. Kohli will continue to represent and endorse the brand across channels.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/29/Mother_Dairy.jpg?itok=LUkib_Dn
Mother Dairy ups marketing spends by 50% for new "Rishton Ka Swad Badhaye" campaign

MUMBAI: The ongoing economic slowdown is bugging a lot of brands and marketers out there but Mother Dairy is utilising the slight slump in the financial market to expand its footprints within the country. The brand has recently announced its new brand positioning with a fresh “Rishton Ka Swad...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories